Convenience Store Sells 'Fitness Pass'... CU-SpoAny, Up to 65% Discount

Sale of 6 Types of Fitness Passes
Fitness 1-Day Pass, Sold at 6,900 Won with Up to 65% Discount

CU, a convenience store operated by BGF Retail, announced on the 10th that it will start selling fitness passes for the first time in the convenience store industry in partnership with SpoAny, the largest fitness center brand in Korea.

The SpoAny fitness passes sold by CU from today come in a total of six types, combining SpoAny branch types (Fitness, Pro) and duration passes (1-day, 7-day, 30-day).

CU, a convenience store operated by BGF Retail, is partnering with Korea's largest fitness center brand, SpoAny, to become the first convenience store in the industry to sell fitness membership passes.
[Photo by BGF Retail]

The prices are offered at discounts of up to 65%. The Fitness 1-day pass, originally priced at 20,000 KRW, is available for 6,900 KRW, and the Pro 1-day pass, originally priced at 25,000 KRW, is offered at 9,900 KRW. The 7-day pass costs 29,000 KRW for Fitness, and the 30-day pass is 69,000 KRW for Fitness, with an additional 10,000 KRW for Pro. Purchasing the 30-day pass allows usage at around 2,000 KRW per day. The 1-day and 7-day passes include free workout clothes rental, while the 30-day pass provides two free personal training sessions with a professional trainer.

Purchases can be made by paying with prepaid barcodes registered at the cash registers (POS) of over 18,000 CU stores nationwide. After payment, customers present the PIN number sent via text message when visiting SpoAny. The passes can be used at 107 SpoAny branches nationwide.

Earlier, CU and KD Healthcare, the operator of SpoAny, signed a business agreement (MOU) on the 3rd at the SpoAny Hanti Station branch to sell fitness passes at convenience stores for the first time in Korea. The signing ceremony was attended by Park Jong-sung, Head of Marketing at BGF Retail, and Lee Sang-eok, Head of Sales at KD Healthcare, among others.

To celebrate the launch of the service, CU and SpoAny will hold customer events. Customers who purchase SpoAny fitness passes during June will be automatically entered into a prize draw, with CU mobile gift certificates awarded through the draw. On the 22nd, an offline event called the "Physical Competition" will be held. Any fitness enthusiasts can participate, and various prizes such as long-term SpoAny passes and Dong-A Pharmaceutical Xtend supplements will be awarded through challenges like the Barbell Thor Challenge and Barbell Curl Challenge.

A simple social networking service (SNS) certification event will also be held starting from the 10th of next month. Customers who upload SpoAny promotional materials or purchase verification on their personal SNS will be entered into a draw to win SpoAny passes.

Choi Min-ji, Head of the Service Platform Team at BGF Retail, said, "As interest in health management grows, we have been able to offer customers reasonably priced passes through collaboration with a specialized fitness center. Going forward, CU will continue to enhance customer convenience by expanding partnerships with various channels using the nation’s largest store network."

Meanwhile, the prepaid passes currently sold at CU total around 200 types. Cultural gift certificates (59%) and game top-ups (39%) account for a high proportion.

This content was produced with the assistance of AI translation services.