Pia, Basic Makeup Brand 'EditB' Launches 3 Sun Care Products on Olive Young Online Mall

Cosmetics category killer company Bbia (CEO Park Kwangchun) announced on the 28th that its basic brand EditB's three sun care products will be officially launched on Olive Young's online mall.

EditB is a skincare makeup brand targeting the Alpha generation. The products officially launched on Olive Young this time are the three EditB Tone-up, Cica, and No-Sebum Sun Serums, which are formulated with mild ingredients and verified through various clinical trials. They can be applied easily and lightly like skincare even on sensitive skin, and feature strong sun protection with a sun protection factor of SPF50+ and PA++++ rating.

In particular, these products are not only vegan certified by excluding animal-derived ingredients but also exclude ingredients that threaten marine ecosystems. The packaging also reflects eco-friendly values by using FCS-certified paper and soy ink, practicing the company's ESG management.

According to a Bbia official, “The sun serums have received enthusiastic responses from actual users, and within just three months of product launch, we were able to receive an offer to enter Olive Young,” adding, “The company expects to expand its business scope by extending the category from the existing lip and eye color point makeup to base makeup and skincare.”

In fact, according to Bbia's first-quarter performance announced on the 14th, sales reached 12.4 billion KRW and operating profit was 1.7 billion KRW, increasing by 33% and 18% respectively compared to the previous year. The company showed steady growth by expanding its product portfolio from point makeup to base makeup, with base makeup sales in the first quarter increasing by 88% year-on-year, achieving high growth. Net profit showed a decrease of about 69% compared to the previous year, but this was due to a negative corporate tax expense difference resulting from the recognition of deferred tax assets after the sale of its subsidiary SSVR7 in the previous year.

Bbia CEO Park Kwangchun said, “With all three EditB sun serum products officially launched on Olive Young, it will be a great opportunity to promote not only the company's core color point makeup but also skincare makeup to many consumers,” and added, “Going forward, the company will continue to expand diverse product portfolios tailored to each brand concept and achieve higher growth through active market expansion.”

Meanwhile, Bbia previously announced that its base makeup brand About Tone, which was sold for a limited time at some Olive Young offline stores in April, has been officially launched. Currently, About Tone is available in about 640 offline Olive Young stores, selling five types of Blur Powder Pact and four types of Fluffy Wear Blusher.

This content was produced with the assistance of AI translation services.