Loro Piana Applies Brand Production Tracking Service to 'Andre Linen Shirt'
Italian high-end lifestyle brand Loro Piana announced that it will expand its brand traceability service to its iconic item, the ‘Andre Linen Shirt’.
Loro Piana’s traceability service allows customers to scan the QR code on the label and access a dedicated web app where they can verify the authenticity of the brand’s products, track their history, and check quality assurance information through digital certificates registered on the Aura blockchain consortium platform.
Having launched the traceability service last year for The Gift of Kings® wool garments, Loro Piana has demonstrated its commitment to a sustainable environment by expanding the service to the iconic ‘Andre Linen Shirt’.
Introduced in 1988, Loro Piana’s ‘Andre Linen Shirt’ is inspired by 1950s Neapolitan shirtmaking and the gentlemen of that era, offering a refined yet casual charm. It is one of the brand’s iconic products that showcases understated elegance and timeless style.
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By deciding to extend the traceability service to the iconic ‘Andre Linen Shirt,’ Loro Piana has expressed its belief in transparency and its dedication to sustainability and environmental responsibility.
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