Alibaba and Douyin Join Hands Ahead of the '6.18 Shopping Festival'...
Alibaba Group has partnered with ByteDance ahead of China's annual shopping festival, the '6.18' event. This strategy aims to attract new young users in response to competitive pressure from rivals such as Pinduoduo (PDD), which operates Temu.
On the 20th, Hong Kong's South China Morning Post (SCMP) reported that Alibaba Group is collaborating with ByteDance's Douyin (the Chinese version of TikTok) through its e-commerce platforms Taobao and Tmall to attract new users.
Alibaba's digital marketing platform Alimama and Douyin's marketing platform Xingu have jointly launched the 'Star Cube Plan' for this purpose. The plan allows Alibaba to post advertisements on Douyin, enabling users who see these ads to immediately move to Alibaba's platforms to make purchases.
SCMP explained, "This move is an effort by the leading company in China's online shopping market to retain customers from new platforms and create new growth engines amid intensifying competition with rivals including PDD."
Alibaba has established similar cooperative relationships with over 200 online platforms, including the giant tech company Tencent. In September last year, Alibaba agreed to place advertisements on WeChat's short-form video platform, which also links to stores and live streaming windows on Taobao and Tmall. Additionally, Alibaba partners with its logistics subsidiary Cainiao and Ant Group to provide logistics subsidies and shipping insurance.
Hot Picks Today
"I Thought Only Samsung and SK Were Thriving"... Chinese Chipmaker Forecasts 600% Revenue Surge
- "I Ate It Often Because It Tasted Good"... This Eating Habit Linked to 40% Higher Odds of Asymptomatic Cerebrovascular Damage
- "A Mourning Run? That's Disturbing": Posting Running Records to Honor Deceased Runner... Some Call It "A Runner's Way"
- "King crab is 3,000 won per 500 grams; just eating it makes the trip worthwhile"... Chinese flock to North Korea on 'fake business trips'
- "Why on earth come to Korea and do this?" ... Chinese Man in Hanfu Says He'll Promote Chinese Culture at Gyeongbokgung
Meanwhile, Alibaba launched the first discount event of the 6.18 festival at 8 p.m. on the same day and plans to start the second event at the same time on the 31st. If items already purchased go on additional discount sales, customers can receive a refund of the price difference until July 5.
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
!["Please Take Them Off!" They Made It All the Way to the Bed... Then "80% of Fecal Bacteria" Struck [Deep Scroll]](https://cwcontent.asiae.co.kr/asiaresize/307/2026101610053063338_1792112730.png)
