Tous Les Jours Opens New Store Near Jakarta... Surpasses 60 Stores in Indonesia

Accelerating Local Store Openings with 8 Recent Additions
Strengthening Profitability through Expansion and Focus on Quality Growth

CJ Foodville's Tous Les Jours recently announced on the 28th that it has added a new store in the Bandung area near Jakarta, Indonesia, bringing the total number of local stores to over 60.

Previously, Tous Les Jours entered Indonesia for the first time in 2011 and has been expanding stores mainly in the capital, Jakarta. Currently, it operates stores across Indonesia, focusing on major cities such as Jakarta, Tangerang, Bekasi, Bandung, Bali, and Medan. Since the fourth quarter of last year, the pace of store openings has accelerated, with eight new stores established recently.

Local customers are browsing products at the Indonesia Tous Les Jours store.
[Photo by CJ Foodville]

Profitability has also improved, with CJ Foodville Indonesia's sales in 2022 increasing by approximately 71% compared to the previous year, and operating profit soaring by 740%, achieving the highest profit since entering Indonesia. The operating profit margin has been in double digits for the past two years.

The company explained that this growth trend is the result of establishing a position as a 'premium bakery' and offering differentiated products and services reflecting local characteristics. Unlike local bakeries that mainly sell mass-produced bread, Indonesian consumers recognize Tous Les Jours products, which emphasize freshness baked on-site, as a high-end bakery.

Additionally, Tous Les Jours became the first domestic bakery to obtain HALAL certification in Indonesia in 2019 and targets Muslim customers by selling only HALAL-certified products in all stores.

A CJ Foodville official stated, "Based on the business capabilities accumulated so far, we have successfully established ourselves in the Indonesian market, and store openings are happening at a faster pace than before. We will make every effort to promote Tous Les Jours' competitiveness as a premium K-bakery in the Asian market, led by Indonesia."

This content was produced with the assistance of AI translation services.