Smart Single-Home Boom Rekindled... Interest in ‘Hillstate Wonju Restige’

- Large construction companies participate in construction... Higher trust compared to non-branded apartments
- Upgraded interior layouts, community facilities, landscaping, etc.

[Hillsstate Wonju Restige Bird's-eye View]

In the real estate market, as sale prices soar and the market shows signs of recovery, a craze for owning a single well-chosen apartment?considering location, price, and brand?known as the 'smart one home' trend is sweeping the market.

Branded apartments constructed by major construction companies generally have superior recognition compared to non-branded apartments, as they combine advanced technology and product quality. Moreover, branded apartments often become leading properties that drive local market prices, contributing to an increase in the area's value.

Furthermore, recent consumer culture has shifted from 'functional consumption' to 'symbolic consumption,' where the image or symbolism of a product is valued. Therefore, purchasing a particular branded apartment has become a reflection of one's social status.

In the past, apartment complexes were named after construction companies like Hyundai Apartments or Dongbu Apartments. However, with the emergence of premium residential brands such as Hillstate, Xi, e-Pyeonhansesang, and more recently DH, Acro, and Le L, we now live in an era where brands prove the resident's value and power. Construction companies continuously develop and maintain their brands, planning layouts, storage designs, and other features with specialized designs and concepts to realize living spaces that meet consumer needs.

As a result, differences in apartment quality lead to higher consumer preference, creating a gap in prices and transaction volumes between branded and non-branded complexes in the sales market. Branded apartments often command higher prices than surrounding apartments and tend to experience smaller price declines even during downturns. Additionally, they offer the potential for brand premiums based on excellent product quality.

For example, according to the Ministry of Land, Infrastructure and Transport's actual transaction price inquiry system, an 84㎡ unit in 'Eco City The Sharp' located in Eco City, Jeonju, Jeollabuk-do, was sold last month for 490 million KRW. This is 45 million KRW higher than the same-sized unit in the nearby 'Eco City Humanville Apartment,' which was traded for 455 million KRW in the same month.

In the sales market, branded apartments from the top 10 construction companies showed higher subscription competition rates compared to non-branded apartments. According to Real Estate R114, among the 251 complexes sold nationwide last year (based on private sales), 87 were branded complexes from the top 10 construction companies (including consortiums), totaling 42,038 households (excluding special supply). These attracted 744,521 first-priority subscription accounts, resulting in an average competition rate of 17.71 to 1. In contrast, non-branded apartments, consisting of 164 complexes with a total of 58,822 households (excluding special supply), attracted 340,895 first-priority accounts, showing a competition rate of 5.79 to 1?about three times lower than branded apartments.

A real estate expert stated, “Branded apartments tend to pay more attention to layouts and community facilities compared to non-branded apartments, making them popular in the sales market. There is also a perception that branded apartments are better because they provide thorough after-sales management for issues arising after move-in, making them advantageous in resale. As a result, when location and price are similar, more buyers are considering branded apartments.”

Meanwhile, Hyundai Engineering & Construction's 'Hillstate Wonju Prestige,' supplied in Gwanseol-dong, Wonju-si, Gangwon-do, is attracting attention. The complex consists of 13 buildings ranging from 2 basement floors to 18 above-ground floors, with units sized 84 to 136㎡, totaling 975 households.

In Wonju, the complex mainly offers medium to large-sized units of 84 to 136㎡, applying a maximum 4Bay-4Room structure to enhance openness. Additionally, all unit types provide household storage, and depending on the size, large pantries, dressing rooms, alpha rooms, and powder rooms are arranged to maximize space utilization. The kitchen designs, including 'L' and 'U' shapes, optimize movement flow, which is also notable.

Various floor plan options (paid options) allow residents to reflect their lifestyles. For large units such as 115㎡ and 136㎡, H-Clean entrances and social dining specializations can be selected as paid options. Furthermore, high-quality finishing materials and storage spaces are provided as standard, including ceramic tiles on kitchen walls, engineered stone countertops upon expansion, and half-closets in bedrooms, enhancing completeness.

Hillstate Wonju Prestige also offers financial benefits such as a fixed 5% down payment and zero interest on intermediate payments to ease buyers' financial burdens amid recent base rate hikes.

The Hillstate Wonju Prestige model house is located in Musil-dong, Wonju-si, Gangwon-do.

This content was produced with the assistance of AI translation services.