Gwangju Shinsegae Opens Honam's First Luxury Jewelry Store 'Tiffany'

Published 01 Feb.2024 16:50(KST)

On the 2nd, Gwangju Shinsegae Main Building 1st Floor... Showcasing Unique Items Including Tiffany Lock

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 1st that it will open the first Tiffany & Co. store in the Honam region on the 1st floor of the main building on the 2nd.

Tiffany & Co. operates more than 300 retail stores worldwide and is highly loved in Korea as well. Until now, Tiffany was only available in some areas such as the metropolitan area and Yeongnam, but now it can be found in Gwangju and Jeonnam as well.

Gwangju Shinsegae Opens Honam's First Luxury Jewelry Store 'Tiffany'

This is the fifth store following two in Busan, and one each in Daegu and Daejeon. Customers can find Tiffany’s unique designs including the Diamond Collection, Tiffany Lock, and Tiffany T.

As a global luxury jewelry house, Tiffany began using the Tiffany Blue color on everything representing the brand, such as shopping bags and advertisements, to establish its identity. Through this, it has enhanced brand recognition and solidified its reputation as the world’s top jewelry brand.

▲ The Birth of Luxury Jewelry

In 1837, Tiffany’s founder Charles Lewis Tiffany opened a store in New York. The number 1837 in ’PMS 1837,’ which represents ‘Tiffany Blue,’ refers to the year Tiffany was founded. Later, in 1867, Tiffany gained worldwide attention by winning medals in eight categories at the World Exposition held in Paris, the first American brand to do so. Subsequently, it elevated its status as a jewelry brand for European royalty.

Tiffany, which has been part of many happy moments, has been loved and praised by various social classes with a wide range of products from fashion jewelry to the finest diamonds and high jewelry set with colored stones.

▲ The Iconic Wedding Ring, Tiffany Wedding Ring

The ‘Tiffany Setting’ ring introduced in 1886 is Tiffany’s representative diamond ring and the origin of the wedding ring as we know it. It is characterized by the world’s first design that lifts the diamond completely above the band, allowing light to pass through the bottom to maximize brilliance. This is regarded as the most significant innovation in jewelry history and has become a global icon of wedding rings.

▲ Tiffany Lock Collection

Inspired by the archive lock design from 1883, Tiffany Lock embodies over a century of the brand’s history and is the house’s signature design that expresses the pinnacle of jewelry craftsmanship. The new Tiffany Lock collection celebrates the personal bonds and the infinite power of love we share, with a sleek silhouette and legendary Tiffany diamond settings.

The Lock collection, a modern reinterpretation of the lock motif central to Tiffany’s archives, was born as a bold symbol of solidarity and inclusion. It is offered in metal versions and styles with diamonds set in metal, featuring an innovative rotating ring mechanism added to the bracelet clasp to embody the lock’s practicality.

▲ Tiffany T Collection

Tiffany T is famous as the item that best represents the founder’s philosophy. Tiffany, the founder, devoted himself to creating the finest gemstones with the best designs under the belief that ‘the key to success is excellent design.’

Launched in 2013, Tiffany T is a collection inspired by the brand name, characterized by a vertical and bold design based on the shape of the letter T. Created by Tiffany’s master craftsmen with exceptional craftsmanship, Tiffany T introduces new lineups every year and is loved by celebrities worldwide.

The Tiffany T collection is known for its minimal bracelet design that wraps the wrist and elegant necklaces that harmonize with the neckline.

▲ Pioneer in Ethical Diamond Sourcing

One of the reasons Tiffany continues to be loved as the world’s top luxury brand is its ethical management. Tiffany is the first luxury jewelry brand to disclose the countries and regions where diamonds are mined and where each diamond is processed. As a leader in diamond sourcing, Tiffany sets industry standards and serves as a model, positively impacting local communities, human rights, and the environment.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “The Gwangju Shinsegae Tiffany boutique will offer the brand’s unique luxury with the concept of ‘an elegant and sophisticated space that brings joy,’” adding, “We look forward to the interest of many consumers seeking luxury wedding jewelry.”