OB Beer, 'Cass' Celebrates 30th Anniversary as Unrivaled No.1

Since Its Launch in 1994, Maintaining the Title of 'National Beer'
Product Innovation to Match Changing Trends

OB Beer’s 'Cass' maintains its unrivaled number one position in the beer market through continuous innovation and exceptional quality. Since its first launch in 1994, Cass, which celebrates its 30th anniversary this year, has been loved as the ‘national beer’ for a long time because it has continuously introduced product and marketing innovations that keep up with changing trends and consumer needs while preserving its original taste and character accumulated over its long history. Cass has satisfied ever-changing consumer demands and maintained its status as the top brand for many years. Especially in the food and beverage market, where consumer preferences change easily according to trends, Cass has held the dominant number one position for 13 years with a stable market share.

In 2023, when the alcoholic beverage market regained momentum after the COVID-19 pandemic, OB Beer’s Cass retained its leading position in the beer market with a high market share. According to market research firm Nielsen Korea, Cass ranked first among all beer brands in the domestic home beer market with a 42.0% share from January to November last year. OB Beer also recorded the number one spot among manufacturers with a 52.6% market share.

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