100 Million Sold bhc Chicken 'Bburinkle'... Dominating Even the Sides

Self-Developed Magic Seasoning Popular Among Young People

bhc Chicken 'Ppurinkle'

Ppurinkle is the best-selling menu item responsible for the sales of bhc Chicken franchise stores. After its launch in 2014, 6.6 million units were sold within a year, and last year, nine years later, the cumulative sales exceeded 100 million units.

Ppurinkle is a product that adds fun by sprinkling a self-developed magic seasoning on freshly fried chicken and dipping it into Ppuring Ppuring sauce. The magic seasoning is a powdered seasoning containing blue cheese, cheddar cheese, onion, and garlic, which enhances the crispiness of the chicken. Additionally, the Ppuring Ppuring sauce is characterized by a sweet and tangy taste, combining Emmental cheese and yogurt, and has been especially popular among young people in their teens and twenties.

The initial concept of Ppurinkle was a white seasoned chicken different from the current one, where chicken mixed with a sauce made of mayonnaise, yogurt, and cream was dipped in powder. However, after conducting tests with employees and gathering various opinions, the product was reanalyzed, and they tried switching the applied seasoning and the powder for dipping, which became the origin of Ppurinkle's creation.

Reflecting the popularity of Ppurinkle, bhc Chicken is using Ppurinkle seasoning in side menus other than cheese balls to satisfy consumers' desires for various flavors.

This content was produced with the assistance of AI translation services.