Moorim, 3 Consecutive Years as No.1 in 'Korea First Brand Awards'
Moorim has been chosen as the most beloved domestic paper company by consumers for three consecutive years.
On the 10th, Moorim announced that it was selected for the third consecutive year as the No. 1 company in customer satisfaction in the paper category of the ‘2024 Korea First Brand Awards’ chosen by consumers.
Amid the global ‘plastic-free’ movement, Moorim’s pursuit of carbon neutrality and resource circulation, along with its customer communication to spread new values in the paper industry, is regarded as having successfully captured consumers’ hearts.
The Korea First Brand Awards is Asia’s largest brand awards event, celebrating its 22nd anniversary this year. Over the past three years, more than 330,000 consumers on average annually have directly evaluated and selected representative brands by category to lead the year.
Moorim has gained significant attention for its next-generation new material products utilizing its unique pulp production technology in Korea, aiming to lead ESG (Environmental, Social, Governance) value practices. A representative example is the ‘Pulp Mold’ introduced in Kyochon Chicken’s eco-friendly chicken box, which was selected as the ‘2023 Korea Green Product of the Year,’ and the ‘Paper Wet Tissue,’ which was chosen as the top sustainable brand at the ‘2023 Seoul Cafe Show Excellence Awards.’
In addition, Moorim is accelerating the establishment of a carbon-neutral system as a low-carbon paper company. Recently, it invested 280 billion KRW to build an additional eco-friendly recovery boiler using biomass ‘black liquor.’
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Meanwhile, Moorim is narrowing the gap with consumers through communication strategies that promote ‘the value of paper for a better daily life.’ Representative examples include the largest official paper airplane competition in Korea held annually since 2017, and ‘Paper Adventure,’ a collaboration with Shinsegae Starfield.
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