Samjin Fish Cake Offers 'Early Bird Discount' on Seollal Gift Sets

Up to 23% Discount for Early Purchase

Lineup from Budget to Premium

Samjin Fish Cake (CEO Park Yong-jun) is holding an "Early Bird Discount Event" for Lunar New Year gift sets both online and offline until the 12th in celebration of the upcoming Lunar New Year.

This event responds to the trend of increasing "strategic consumers" who seek to purchase high-quality products at reasonable prices amid prolonged 3-high (high inflation, high interest rates, high exchange rates) conditions that have dampened consumer sentiment.

Reflecting consumer needs, Samjin Fish Cake has prepared the "Early Bird Discount Event" to offer the "2024 Lunar New Year Gift Sets" with various configurations at more reasonable prices.

During the discount event, customers who pre-purchase Samjin Fish Cake Lunar New Year gift sets will receive an immediate 15% discount. Additionally, bulk buyers of 20, 50, and 80 or more gift sets during the promotion period will receive double discounts of 2%, 5%, and 8% respectively, providing up to a 23% discount. For online mall orders, the benefits apply to orders placed by 4 PM on the 11th.

Samjin Fish Cake’s Lunar New Year gift sets are available in a wide range of prices and diverse configurations. The lineup is strengthened to target various consumer groups, from cost-effective practical gift sets to premium gift sets with differentiated product compositions and luxurious, sophisticated packaging.

The 2024 Samjin Fish Cake Lunar New Year gift sets consist of five types: I Geum-bok Premium Set Special Edition, I Geum-bok Premium Set, Samjin Premium Set, 1953 Set No. 1, and 1953 Set No. 2.

The premium line’s I Geum-bok Premium Set is composed of the finest fish cakes carefully selected by master fish cake artisan I Geum-bok, the daughter-in-law of Samjin Fish Cake’s founder, who has been making handmade fish cakes for over 30 years under strict standards.

The I Geum-bok Premium Set Special Edition (approximately 3.8kg) is the highest-grade gift set among Samjin Fish Cake’s sets, elevating its prestige. This gift set will be sold in a limited quantity of 1,000 units starting from the 29th.

Also available are the I Geum-bok Premium Set (approximately 2.8kg), Samjin Premium Set, and the cost-effective practical 1953 Set No. 1 (approximately 1.8kg) and 1953 Set No. 2 (approximately 2.3kg).

The 1953 Set is a gift set containing traditional fish cakes and sauces that reflect the long history of Samjin Fish Cake, which began in 1953. Samjin Foods introduced it as capturing all aspects of value pricing, generous quantity, and deep fish cake flavor.

The 2024 Samjin Fish Cake Lunar New Year gift sets can be purchased by phone or online until February 2nd. All sets are also available for purchase on-site at Samjin Fish Cake’s nationwide directly operated stores, and sales will close early if the maximum production quantity is exceeded.

This gift set was planned and launched by third-generation CEO Park Yong-jun to actively enter the fish cake industry and foster a "fish cake gift culture." Combining premium quality with cost-effectiveness and practicality, the products have recorded early sell-outs every holiday season and have become popular holiday gifts.

This content was produced with the assistance of AI translation services.