‘Hillstate Bongdam Pride City Complex Commercial Spaces’ Sold Out
- 100% Contracted in 4 Days for 25 Units on Ground Floors 1-2
- Secured a Fixed Demand of Over 12,000 People
‘Pride City Bongdam’ in Naeri District, Bongdam-eup, Hwaseong-si, Gyeonggi-do continues its unstoppable sales success. Despite challenging market conditions, following the sale of 4,034 apartment units across two complexes, two commercial areas within the complex have also achieved consecutive successes, proving both location and future value.
According to industry sources, all 25 units of the ‘Hillstate Bongdam Pride City Complex Commercial Area’ have been fully contracted. After the public bidding held on the 19th (Tuesday), all units found owners within four days of contracts starting on the 20th (Wednesday).
The commercial area within the complex consists of 29 units across floors 1 to 3, with exclusive areas ranging from 43 to 103㎡ (20 units on the 1st floor, 5 units on the 2nd floor, and 4 units on the 3rd floor). Among these, 25 units on the 1st and 2nd floors were supplied. This commercial area attracted significant investor interest as a follow-up to the ‘Bongdam Xi Pride City Complex Commercial Area,’ which achieved 100% contracts in less than a week after contracts began in August.
Notably, in July and September 2021, all 4,034 apartment units in the two Bongdam Pride City complexes were sold out within ten days, marking four consecutive rapid sell-outs for all sales products (apartments and commercial areas) introduced in Bongdam Pride City.
The key factor behind the sales success of Hillstate Bongdam Pride City’s commercial area is its advantageous location for securing a stable customer base. This commercial area is an island-type commercial district with high scarcity beyond a jar-shaped commercial zone, capable of securing a fixed demand of about 12,000 people, including 2,333 households in the ‘Hillstate Bongdam Pride City’ apartments and 4,034 households in Bongdam Pride City. Additionally, with Jongno M School scheduled to open on the 3rd floor, there is strong expectation for active use and foot traffic from Bongdam Pride City residents.
Moreover, it is a lifestyle-oriented commercial area where various facilities can be enjoyed within 300 meters, and a significant portion of residents are in their 30s and 40s with high purchasing power, enabling stable operation.
The design features a ‘ㄱ-shaped’ street-type layout spanning between the apartment’s main and secondary entrances, offering excellent accessibility and visibility for residents. It is also adjacent to planned public offices, an elementary school, and detached houses, allowing easy absorption of the hinterland demand and foot traffic.
A sales official explained, “Continuing the success of consecutive full sales of commercial areas amid a challenging real estate market indicates that this area holds a highly scarce and differentiated commercial value. Additionally, the optimized flow design that secures a stable demand base and absorbs foot traffic has drawn positive responses from buyers.”
The Naeri District, where Hillstate Bongdam Pride City’s commercial area is located, is a private urban development project covering approximately 266,540㎡ in Bongdam Naeri District, Hwaseong-si, Gyeonggi-do. This area will include 4,034 apartment units of Bongdam Pride City, detached houses, quasi-residential facilities, one elementary school, five parks, two parking lots, one public office, roads, and other urban infrastructure. The district is situated at the foot of Sambongsan Mountain and features various parks and green spaces such as scenic green areas, small parks, children’s parks, and neighborhood parks, providing a pleasant residential environment.
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Meanwhile, in February next year, the ‘Pride Square’ plaza commercial area will also be launched for sale in Naeri District, Bongdam-eup, Hwaseong-si. This commercial area allows for various business types and is characterized by its location between a public office and an elementary school, enabling easy absorption of foot traffic as well as a hinterland demand of about 12,000 people.
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