HiteJinro Operates 'Dukkeop Sanghoe Club 1924' in Apgujeong

Operation for 45 Days from the 21st to February 3 Next Year
Tasting of 6 Alcoholic Beverages Including Jinro and Kelly and Merchandise Sales

HiteJinro announced on the 19th that it will open the brand experience complex cultural space ‘Dukkeop Sanghoe Club 1924,’ which adds trendy sensibility to the 100th anniversary heritage, to celebrate the year-end and New Year holidays. Under the stylish club lounge concept, the strategy is to create a futuristic space atmosphere and provide various experiential contents to enhance consumer satisfaction.

Dukkeop Sanghoe Club 1924 has transformed the building facade with vibrant colors and toad sculptures to increase attention and create a mysterious vibe. On the spacious first and second floors, each about 330 square meters, a club atmosphere is created, allowing visitors to freely enjoy brand experiences. In particular, the outdoor courtyard on the first floor is decorated as a photo zone with various toad sculptures of different sizes, including a giant toad.

This pop-up store has expanded the tasting options and strengthened the merchandise. Visitors can choose 3 out of 6 types?Jinro, Chamisul, Terra, Kelly, Ilpum Jinro, and Ilpum Jinro Oak 43?for free tasting, and various entertainment such as air hockey, darts, and slots are provided. With 20 new merchandise items added, a total of 220 types of goods are available, and to celebrate HiteJinro’s 100th anniversary, the display stand is decorated as a large cake.

Dukkeop Sanghoe Club 1924 will be held for a total of 45 days from the 21st of this month to February 3rd next year at ‘Kinfolk Dosan’ in Apgujeong. It operates daily from 12 PM to 9 PM, and minors are restricted from entry.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “We hope visitors enjoy the unique brand experience in the newly transformed Dukkeop Sanghoe with the club lounge concept,” and added, “As Korea’s leading comprehensive liquor company celebrating its 100th anniversary next year, we will continue to increase brand experience opportunities that suit the sensibilities of the younger generation and lead the liquor market.”

This content was produced with the assistance of AI translation services.