Lotte Chilsung Milkis Surpasses 100 Billion KRW in Annual Sales, Becomes a 'Mega Brand'

Expected to Achieve 120 Billion KRW This Year
34 Years Since Launch in 1989
8th Achievement Among Company Beverage Brands

Lotte Chilsung Beverage's flagship carbonated milk drink, 'Milkis,' has surpassed annual sales of 100 billion KRW as a single brand, entering the ranks of 'mega brands.'

Milkis Original 4 Types
[Photo by Lotte Chilsung Beverage]

On the 14th, Lotte Chilsung Beverage announced that the Milkis brand is expected to record sales of 120 billion KRW domestically and internationally this year. Since its product launch in 1989, it has become a mega brand surpassing annual sales of 100 billion KRW as a single brand in 34 years. Among the company's beverage brands, it is the eighth to achieve this milestone, following Chilsung Cider, Pepsi, Cantata, Lets Be, Icis, Del Monte, and Hot6.

Milkis is a carbonated beverage that combines the smooth flavor of milk with the refreshing taste of carbonation. It holds about 80% market share in the domestic carbonated milk beverage market, ranking first in this category. Previously, Milkis consistently maintained annual domestic sales of about 50 billion KRW and overseas sales of about 30 billion KRW, and this year, cumulative sales from January to November exceeded 110 billion KRW, marking its second heyday.

The company explained that the sales increase is due to the launch of the zero-calorie 'Milkis Zero' and the expansion of global exports. Milkis Zero, introduced in February this year, reduces calorie concerns while maintaining Milkis's unique flavor and a clean aftertaste, receiving favorable reviews from consumers. About 26 million cans (based on 250ml) were sold within five months of its launch. Thanks to the success of Milkis Zero, domestic sales of the Milkis brand reached approximately 75 billion KRW from January to November this year, a 50% increase compared to the same period last year.

Overseas, Milkis sales also grew about 20% compared to the same period last year, reaching 43 billion KRW from January to November. This success resulted from marketing tailored to local food pairings in Taiwan, China, and Hong Kong; the release of various flavors such as strawberry, mango, and grape; strengthening ties with overseas partners and expanding sales channels; and Hallyu marketing leveraging K-pop and dramas.

A Lotte Chilsung Beverage official said, "Thanks to consumers who have loved Milkis consistently over a long time, Milkis has achieved the difficult feat of becoming a mega brand with annual sales of 100 billion KRW in the food industry." He added, "We will continue to develop new products, expand sales countries and channels, and actively market to grow Milkis into the world's number one carbonated milk beverage brand."

This content was produced with the assistance of AI translation services.