Papa John's Pizza Extends Exclusive Contract with IVE as Brand Ambassador

Korea Papa John's announced on the 28th that it has extended its exclusive contract with its model IVE.

[Photo by Korea Papa John's]

To celebrate the 20th anniversary of Papa John's entry into Korea this year and to look forward to a new leap, the girl group 'IVE' was selected as the exclusive model. Since then, it has been evaluated to have had a positive effect on expanding the customer base.

Earlier this year, Papa John's, which announced the selection of a new model by releasing a new TV CF featuring IVE, launched the 'IVE pick! Give Together Set,' which donates 1,000 KRW from every set sold, leading activities that align with the value consumption trends pursued by the MZ generation (Millennials + Generation Z). In addition, the promotion giving away IVE photocards and keyrings became a hot topic due to its great popularity.

A representative from Korea Papa John's said, "IVE has played a significant role in conveying a brighter image of Papa John's to not only the MZ generation but also various age groups with their unique lovely and confident image," adding, "Please look forward to activities with IVE next year as well, and Papa John's will continue to expand customer touchpoints through various marketing activities."

This content was produced with the assistance of AI translation services.