Kia Opens Mobility Experience Center at Children's Job Theme Park

Kia announced on the 31st that it held an opening ceremony for the 'Mobility Job Experience Center' at KidZania Seoul, a children's job experience theme park.

The newly prepared 'KidZania Seoul - Mobility Job Experience Center' by Kia is a brand experience space. It offers various hands-on activities to increase children's familiarity with electrified mobility.

KidZania is a global children's job experience theme park experienced by over 100 million people worldwide across 22 countries (including Mexico, the UK, Japan, etc.). It operates in Seoul and Busan domestically.

Kia held an opening ceremony for the Mobility Job Experience Center on the 31st at the children's job experience theme park "KidZania Seoul" (located in Songpa-gu, Seoul). Officials are seen taking a commemorative photo.
Photo by Kia

The Kia Mobility Job Experience Center, designed at a child's eye level, includes experience spaces such as ▲Driver's License Test Center ▲Automobile Research Lab ▲Driving Track. Each space is organized to allow children to enjoyably experience electrified mobility through various activities.

At the Driver's License Test Center, children can receive driving skills and traffic safety education through a virtual driving device designed to simulate real driving environments. Upon completion, children are awarded a KidZania-exclusive driver's license.

In the Automobile Research Lab, children can engage in activities such as building their own customized assembly cars with bricks, providing a space where they can experience being an automobile researcher firsthand.

The Driving Track is a driving experience space modeled after a future urban city. After obtaining the KidZania driver's license, children can directly drive Kia electrified carts and easily and enjoyably experience features related to electrified vehicles, such as advanced driving convenience functions and electric vehicle charging.

A Kia representative said, "We planned the program so that children can easily and enjoyably experience electrified mobility, which is unfamiliar to them," adding, "We hope that through these hands-on activities, children will gain new inspiration and nurture their dreams of becoming future talents in the mobility industry."

This content was produced with the assistance of AI translation services.