Lotte Wellfood Opens Pepero Popup 'Hello Pepero World'

Oiwang Lotte Time Villas Event Running Until the 29th of This Month

Lotte Wellfood (formerly Lotte Confectionery) announced on the 17th that it will operate the Pepero pop-up store ‘Hello Pepero World’ at Lotte Premium Outlet Time Villas in Uiwang-si, Gyeonggi-do until the 29th of this month.

Hello Pepero World allows visitors to see and experience various exhibits and products featuring ‘NewJeans,’ the official ambassador of Pepero, and Pepero’s characters, ‘Pepero Friends,’ all in one place. Additionally, considering the flow of visitors, the space is divided into an outdoor Brand Zone and an indoor Goods Zone to enhance viewing convenience.

The Brand Zone operates as a photo zone and information desk. At the photo zone installed on the lawn plaza with a view of Barasan and the uniquely designed Glassville building of Time Villas, various large and small sculptures shaped like Pepero’s characters, ‘Pepero Friends,’ are set up for commemorative photos.

The Goods Zone is organized around NewJeans and Pepero Friends to create the pop-up store. In the Goods Zone, visitors can browse and purchase various goods such as keyrings, hairpins, T-shirts, eco-bags, postcards, and stickers featuring Pepero, along with the NewJeans X Pepero Special Edition with NewJeans on the packaging. There is also a separate model zone using NewJeans’ images, and visitors can take commemorative photos using a mirror photo zone.

Lotte Wellfood plans to carry out various global campaigns with NewJeans, the official global ambassador of the Pepero brand, under the global integrated campaign slogan ‘Say Hello with PEPERO.’

This content was produced with the assistance of AI translation services.