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- Accelerating Expansion into Southeast Asian Markets, Rapid Growth as a Global Brand
- Unique Graphic T-Shirts and Setups Gaining Local Popularity
The streetwear clothing brand ‘Acme de la Vie (ADLV)’ opened its first official store in Indonesia, Jakarta's Indah Kapuk Beach (PIK), on the 14th local time.
In Southeast Asia, Acme de la Vie already has a solid reputation. Recently, it opened stores consecutively in Vietnam, establishing a stable presence in the Southeast Asian local market. In fact, it records top-tier sales per store unit, so the newly opened Jakarta store in Indonesia is also expected to achieve high sales.
Acme de la Vie actively collaborates with various brands to consistently introduce fresh and trendy products. In particular, products featuring unique yet widely popular artwork are loved locally.
In the global market, Acme de la Vie is recognized as a streetwear brand that inspires the millennial lifestyle and Generation Z, with T-shirts of excellent quality and comfortable fit gaining high popularity.
For the 23F/W season, Acme de la Vie showcased upgraded products centered on the new symbol logo, including artwork and logo play on products, as well as accessories and details, receiving enthusiastic responses from consumers.
Roy, the brand representative of Acme de la Vie Indonesia, said, “With the improvement of the economic situation and people's purchasing power, and the increase in young people in Indonesia, we are confident that our products will receive a good response locally.” He added, “Among young people familiar with Korean style, consumer needs and favorability toward Korean brands are steadily increasing.”
An Acme de la Vie official stated, “For this 23F/W season, we are very excited to adopt the creature concept and cast Seventeen’s Jeonghan as a model,” adding, “As we expand our sales channels in Southeast Asia, we will continue to develop Acme de la Vie into a more global brand.”
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Meanwhile, Acme de la Vie is establishing itself as a representative fashion brand favored by domestic stars and idol singers. Since its launch in 2017, it has successfully sold hundreds of thousands of products in various countries including Korea, China, Australia, Vietnam, and Singapore.
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