SK Stoa Presents Fashion LB 'Jones New York' Winter Jackets

On the 15th, SK Stoa announced on the 13th that it will introduce the wool blend winter jacket and pants from the fashion license brand (LB) ‘Jones New York’.

The wool blend winter jacket is the only tailored jacket that ‘Jones New York’ is presenting for this winter season. It was reinterpreted to fit the preferences and needs of Korean consumers, inspired by the Perfect Blazer jacket, one of the representative items proposed by the Jones New York headquarters.

This product combines both warmth and style. Made from wool blend fabric, a representative material for winter, it offers a cozy appearance and warm wearing comfort, while the use of melange-tone yarn adds depth to the collar. Additionally, the herringbone fabric creates a classic mood, and the double-button jacket completes a solid silhouette.

Along with this, Jones New York winter pants that perfectly match any type of top or outerwear like a set are also introduced. Featuring a modest semi-bootcut, they stylishly complement various tops, and the blend of stretch fibers provides comfortable wear and mobility.

Kim Hyung-jun, head of Commerce Business Group 2 at SK Stoa, said, “As this is the first winter product presented by the fashion LB ‘Jones New York,’ we have prepared highly versatile items,” adding, “We will continue to create a diverse fashion portfolio so that customers can comfortably enjoy various New York-style products at home.”

Meanwhile, SK Stoa will sequentially release F/W season winter products such as ‘Jones New York’ and ‘Helen Karen’ until November under the motto ‘Seasonal fashion at SK Stoa.’ In addition, all customers who purchase these products will receive 10% of the purchase amount as points.

This content was produced with the assistance of AI translation services.