DL E&C, Creator of Gangdongseo Subscription Legend, to Supply 'ePyeonhansesang Gangdong Prestige One' with Brand Premium in October
- Record-high subscription for private sale apartments: DL E&C's 'ePyeonhansesang Gangil Urban Bridge (131,000 applicants)'
- DL E&C's 'ePyeonhansesang Geomdan Well County', supplied in early October, sets this year's highest subscription record in Incheon, raising expectations for new sale complexes
DL E&C, which created a subscription legend in Gangdong-gu, Seoul, is once again attracting market attention as it prepares to supply a new complex under the ‘e-Pyeonhansesang’ brand. The protagonist is ‘e-Pyeonhansesang Gangdong Prestige One,’ built through the Cheonho 3 District reconstruction project.
‘e-Pyeonhansesang Gangdong Prestige One’ is the complex DL E&C is introducing in Gangdong-gu after about two years since the supply of ‘e-Pyeonhansesang Gangil Urban Bridge’ in September 2021. Given that ‘e-Pyeonhansesang Gangil Urban Bridge’ succeeded in drawing 131,447 applicants, the highest number ever for private apartment subscriptions in Seoul at the time of sale, it is expected that ‘e-Pyeonhansesang Gangdong Prestige One’ will also attract significant interest.
Additionally, DL E&C’s ‘e-Pyeonhansesang Geomdan Well County,’ supplied in Geomdan New Town, Incheon, attracted over 13,000 applicants in the first-priority subscription on the 5th of this month, recording the highest number of subscription applications in Incheon this year. This shows strong consumer response to DL E&C’s new supply complexes. Having achieved good results even in the somewhat sluggish Incheon real estate market, expectations for ‘e-Pyeonhansesang Gangdong Prestige One,’ supplied in the hot market of Seoul, are rising further.
Industry experts analyze that the success of DL E&C’s ‘e-Pyeonhansesang’ brand residential complexes in the market is largely due to DL E&C’s strict quality control and prioritization of consumer residential satisfaction as the constructor, which has increased consumer trust. DL E&C is a construction company with zero defect judgments announced by the Ministry of Land, Infrastructure and Transport from January to August this year, and since 2020, it has been the first in the industry to apply BIM technology to all apartment sites, recently being selected as a BIM leading company by the Ministry, leading the construction industry.
A real estate expert said, “Since the end of last year, as the market has stagnated and consumer sentiment has weakened, the preference for major brand complexes with high stability and reliability has increased. Among them, DL E&C has proven its value in the housing market by emphasizing strict quality management philosophy, building solid trust among consumers.”
Meanwhile, ‘e-Pyeonhansesang Gangdong Prestige One,’ scheduled for sale by DL E&C in October, is located at 423-76 Cheonho-dong, Gangdong-gu, Seoul. It consists of 8 buildings ranging from 3 basement floors to 25 above-ground floors, with a total of 535 households. Among them, 263 units will be available for general sale.
This complex, built by DL E&C under its brand residential complexes, is expected to have a higher product completeness than surrounding complexes. It is mainly composed of small to medium-sized units preferred by actual users, ranging from 44 to 84 square meters. From the 59 square meter type and above, a multi-purpose room is applied where washing machines and dryers can be arranged both in series and parallel, enhancing convenience. The complex secures views of Cheonho Park and Hangang Park (for some units), and also applies an AI parking guidance system, with more than twice the legally required number of electric vehicle charging facilities.
Several specialized technologies unique to DL E&C are also applied. The ‘D Silent Hood,’ which reduces noise during cooking and quickly removes harmful substances generated, is applied. The ‘Smart Clean & Care Solution,’ consisting of a smart air control system, air curtains, and fine dust reduction planting, is also introduced to enable a comfortable living environment.
The landscaping space (dePoem) reflecting the landscaping value of e-Pyeonhansesang (dePoem) is applied, with the central plaza of the complex designed as a representative landscaping space for community interaction. The ‘Misty Foret,’ composed of forest, pond, and pergola, will also be introduced to create a natural resting space for residents.
In addition, various community facilities are provided so residents can enjoy superior living conditions. Exercise facilities such as an indoor screen golf practice range, fitness center, and GX room, educational facilities like a kids lounge, private offices, and study cafes with a personal reading room atmosphere, lounge cafes/small libraries, laundry lounges with washing and drying capabilities, and two guest houses will be established. A diverse and luxurious community is prepared relative to the number of households.
Furthermore, infrastructure such as roads and small parks aimed at urban environment improvement will be developed adjacent to the complex. A 5-lane swimming pool is planned to be installed underground in the small park, expected to create synergy effects in connection with Hangang Park, Cheonho Park, and the complex community. Since it is not located within the complex’s community facilities, it offers the merit of being conveniently accessible without management fees or operational burdens.
Not only product completeness but also location conditions are excellent. The complex is located in Gangdong-gu, one of the four Gangnam districts, and is situated in Cheonho New Town, a new development axis and the gateway center of Gangdong-gu. It boasts a double station area with Lines 5 and 8 at Cheonho Station, as well as walking access to Hangang Park, and expectations for improved residential conditions due to ongoing maintenance projects in the area are high.
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The housing exhibition hall is located in Sangil-dong, Gangdong-gu, Seoul.
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