Innocean Ranks No.1 in the US with Automotive Advertisements

AdForum Selected 'Best Ad of the Month'

Innocean announced on the 25th that the new Genesis campaign launched in the U.S. market, ‘Luxe is in the Details,’ ranked first in the automobile category of ‘Best Ads of the Month’ selected by AdForum, a local advertising curation platform.

A scene from Genesis' new campaign 'Luxe is in the Details.'
[Photo by Innocean]

AdForum is the world’s largest global advertising curation platform that selects the best advertisements every month worldwide. More than 4 million people visit the platform’s site annually, and the ‘Best Ads of the Month’ are chosen based on votes from these visitors.

The ‘Luxe is in the Details’ campaign for Genesis USA, planned and produced by Innocean’s U.S. branch, was designed to introduce the unique luxury design of Genesis SUVs more directly to consumers. The campaign features three videos, each showcasing design details of the Genesis SUV lineup, GV80, GV60, and Electrified GV70.

This campaign is characterized by visually and audibly differentiating the outstanding product design of the Genesis SUV lineup. It dynamically presents unique interior and exterior design details through close-ups and cross-editing, and attempts differentiation by using young and stylish background music.

Without including driving scenes commonly seen in automobile ads and focusing solely on the vehicle itself, the campaign clearly conveys the concept that ‘Luxe unique to Genesis resides in the design details.’

Additionally, the new Kia Sportage campaign ‘Inspires Attention,’ produced by Innocean’s UK branch, was ranked third in the same category.

Innocean continues efforts to strengthen its overseas creative workforce, including recruiting Jason Sparling, a former Meta executive with about 20 years of experience, as Chief Creative Officer (CCO) of its U.S. branch in February.

Jason Sparling said, “One of the most important things I consider when planning a campaign is to differentiate from numerous other brands,” adding, “We will continue to create groundbreaking creative work with Innocean’s unique color, so please stay tuned.”

This content was produced with the assistance of AI translation services.