Bacardi Korea Launches Premium Bourbon Whiskey 'Angel's Envy' First in Asia, Starting with Korea

[Photo: Premium bourbon whiskey 'Angel's Envy' / Provided by Bacardi Korea]

Bacardi Korea (CEO An Junhong) announced on the 8th that it has decided to launch the premium bourbon whiskey ‘ANGEL’S ENVY’ first in South Korea among Asian regions in September.

A Bacardi Korea official stated, “The bourbon whiskey market is showing strong growth not only domestically but also globally,” adding, “ANGEL’S ENVY was chosen to launch first in the Korean market targeting whiskey enthusiasts who seek unique and premium rare-value whiskeys.”

Bacardi Korea plans to sell ANGEL’S ENVY at Wine & More stores nationwide and expand its sales channels through various routes, including premium cocktail bars in Korea.

‘ANGEL’S ENVY’ is a brand created by the legendary master distiller Lincoln Henderson, a founding member of the Bourbon Whiskey Hall of Fame and the creator of globally renowned bourbon whiskey brands.

ANGEL’S ENVY bourbon whiskey undergoes a finishing aging process in specially selected ‘port casks.’ This process allows one to experience notes of vanilla, raisins, and roasted nuts, as well as flavors of ripe fruit, maple syrup, and bittersweet chocolate. Additionally, it features a clean and sweet finish imparted by the Madeira port cask.

During the aging process, about 5% of the whiskey evaporates annually, which whiskey makers call the ‘Angel’s Share.’ In contrast, ANGEL’S ENVY completes its unique rich flavor and aroma through a mandatory finishing aging process. Since the evaporation during this approximately six-month aging period is minimal, the name ‘ANGEL’S ENVY’ originates from the idea that even angels cannot taste it and are envious. The symbol of angel wings is used in the design of the ANGEL’S ENVY distillery and bottle.

This content was produced with the assistance of AI translation services.