Chairman Eom Seok-o of Eleven Construction Discusses UN Command Site Development Cooperation with Vice Chairman Adrian Chung

Um Seok-oh, Chairman of Eleven Construction, and Adrian Cheng, Vice Chairman of New World Development, met to discuss cooperation between the two companies on the complex development of the UN Command site in Yongsan-gu, Seoul.

Eom Seok-o (right), Chairman of Eleven Construction, and Adrian Cheong, Vice Chairman of New World Development, are shaking hands at the KIAF x Frieze event held at COEX, Seoul, on the 6th.
[Photo by Eleven Construction]

According to Eleven Construction on the 7th, on the 6th, Chairman Um and Vice Chairman Cheng met at The Parkside Seoul promotional booth within the 'Korea International Art Fair (KIAF)·Frieze Seoul' event held at COEX in Samseong-dong, Seoul, and discussed cooperation on the Rosewood Hotel for the complex development of the UN Command site.

It is also reported that discussions took place regarding branding the shopping mall brand K11, operated by New World Development, in the commercial facilities of the UN Command project, as well as art consulting and the operation of a multipurpose performance hall.

Adrian Cheng is the third-generation owner of Hong Kong's New World Development Group and a major figure in the Asian art scene. New World Development, founded in 1970 by his grandfather Cheng Yu-tung, oversees 50 subsidiaries including Grand Hyatt Hong Kong, Rosewood Hotel, and New World Department Store. The company has assets worth approximately 110 trillion KRW.

He serves as Vice Chairman and CEO of New World Development and Chairman of K11 Group, a shopping mall and exhibition operator. K11 Group was established by Cheng to connect New World Development's real estate development and investment business with culture and the arts.

Meanwhile, The Parkside Seoul is a complex development project constructing a landmark consisting of 11 buildings, ranging from 7 basement floors to 20 above-ground floors, on the UN Command site in Itaewon-dong, Yongsan-gu, Seoul’s key area. It will include 420 residential units, 723 officetel units, a hotel, offices, and commercial facilities. Next month, the officetel 'The Parkside Suites' will be introduced first at The Parkside Seoul Gallery, with Hyundai Construction responsible for the construction.

The Parkside Seoul will house Rosewood Seoul, a subsidiary of New World Development and a world-renowned luxury lifestyle hotel. Rosewood operates over 30 locations worldwide, including New York, London, Paris, and Vienna. Rosewood Seoul will provide premium dining and fitness services in amenity spaces exclusively for residents of The Parkside Suites.

This content was produced with the assistance of AI translation services.