Toytron's 'Banjjakbanjjak Dalnimi' Animation Confirmed for Broadcast on Taiwan YoYo TV

Toytron Co., Ltd. (CEO Bae Young-sook) announced that the animation "Twinkle Twinkle Dalnim" is being broadcast on Taiwan's No.1 children's channel, Taiwan YoYo TV.

Toytron, as the original copyright holder of Dalnim, has been producing Dalnim toys since 2006, and co-produced Season 1 of the animation "Twinkle Twinkle Dalnim" in 2021 and Season 2 in 2022. This can be seen as the starting point for creating animations based on toys, like Mattel's Barbie, Hasbro's My Little Pony or Transformers, to grow into a global representative franchise.

In Taiwan, various Dalnim products such as Dalnim refrigerators, Dalnim hamburger shops, and Dalnim ice cream shops have been sold since 2017, steadily building export performance over seven years. Dalnim products have been greatly loved by Taiwanese children and parents for their various play elements, durability, and premium quality, and the fan base continues to expand.

In response, a local Taiwanese export company representative expressed, "We are grateful for the enthusiastic response of Taiwanese consumers to Dalnim products and feel proud of the continuous growth of Dalnim products."

Riding on this popularity in the Taiwanese market, the animation "Twinkle Twinkle Dalnim" premiered on Taiwan YoYo TV on July 29, 2023, at 8:30 AM during the golden time slot.

In Taiwan, where the Dalnim fan base has already been secured through Dalnim toys, the "Twinkle Twinkle Dalnim" animation, which embodies the product philosophy of Dalnim, is expected to touch the hearts of Taiwanese children and parents with its unique musical family animation style and warm family stories.

Dalnim products have already gained great popularity overseas through exports to Taiwan as well as China, Singapore, Hong Kong, and Vietnam. This animation was produced at the active request of overseas buyers, making it a rare case based on the product philosophy of toys, different from the usual practice of producing toys after making animations in the existing toy market.

Toytron CEO Bae Young-sook said, "'Vitamin-like toys' and 'Toys are culture' are the management philosophy and corporate values of Toytron Co., Ltd., well reflected in Dalnim products. The broadcast of the 'Twinkle Twinkle Dalnim' animation in Taiwan is just the beginning. Countries like China and Vietnam, where Dalnim products have already been recognized for their value through exports, are continuously sending love calls regarding the broadcast of 'Twinkle Twinkle Dalnim' animation," adding, "Through 'Twinkle Twinkle Dalnim,' I dream that all children of the world will grow into children and adults whose 'eyes sparkle, hearts sparkle, and thoughts sparkle brightly.'"

This content was produced with the assistance of AI translation services.