Emart·SSG.com Chuseok Gift Pre-Reservation... Value-for-Money Sets Strengthened Amid High Inflation

Advance Reservation Available for 40 Days from August 10 to September 18

Emart and SSG.com announced on the 9th that they will begin pre-orders for Chuseok gift sets. The period will last for a total of 40 days, from the 10th of this month to September 18.

During the pre-order period, customers purchasing gift sets with promotional cards can receive up to a 40% discount. Depending on the purchase timing and payment amount, Shinsegae gift certificates worth up to 1.5 million KRW will also be given. The period with the greatest benefits is from August 10 to September 4. For purchases over 300,000 KRW, a 30,000 KRW gift certificate is given; over 500,000 KRW, a 50,000 KRW gift certificate; for purchases between 1 million and less than 10 million KRW, a 130,000 KRW gift certificate per 1 million KRW spent; and for purchases over 10 million KRW, a 1.5 million KRW gift certificate is provided.

Emart has strengthened its cost-effective “practical sets” reflecting the impact of high inflation. The practical gift sets are planned to offer gift sets priced lower than the existing main products or to increase the prepared quantity compared to last year’s Chuseok, allowing more customers to experience price benefits.

Among fruit sets, the Shine Muscat mixed set, which has the highest demand, has increased the quantity of cost-effective sets priced under 50,000 KRW by 40%. In particular, to reduce the purchasing burden further, a Shine Muscat set priced in the 20,000 KRW range is being introduced for the first time. The ‘Signature Shine Muscat 2-pack (1.5kg),’ consisting of two bunches of Shine Muscat, will be sold at a 30% discount during the pre-order period for 29,400 KRW.

Persimmon sets and dried nut sets, which saw sales increase by more than 20% last Chuseok, have also strengthened their low-priced lines under 50,000 KRW. The persimmon set has increased the quantity of cost-effective sets priced between 30,000 and 40,000 KRW by 20%. The nut set introduces an ultra-low-priced cost-effective set called the ‘Walnut Best Edition (roasted almonds 270g, roasted cashews 260g, roasted pistachios 230g, walnuts 170g / 19,800 KRW).’

In the premium sets, the representative category of meat sets, the number of meat sets under 100,000 KRW has increased by 4 types to a total of 12, with quantities rising by 65% compared to before. For the next tier of meat sets priced between 100,000 and 150,000 KRW, three new sets have been added, operating a total of 14 types, with quantities expanded by 25%.

For daily necessities sets, the prices of 12 popular gift sets from last Chuseok have been frozen, and the prepared quantity of cost-effective sets such as 1+1 and 50% discounts has been increased by 30%. Most of these products are priced between 10,000 and 20,000 KRW, reducing the purchasing burden.

Sets that reinterpret traditional gift sets such as dried persimmons and frozen ribs have also been prepared. The ‘Domestic Walnut Rolled Dried Persimmon Set (920g)’ is a set combining the popular walnut rolled dried persimmons among younger consumers with regular dried persimmons, sold at a 30% discount for 55,860 KRW. In the meat sets, four differentiated sets have been introduced in collaboration with famous restaurants nationwide, such as Gwangalli Busanjip and Haeundae Amso Galbi, applying the know-how of these restaurants, and are sold at a 20% discount during the pre-order event.

In processed sets, premium olive oil sets and whiskey sets, whose demand has greatly increased in recent years, are offered as differentiated products. For whiskey, unlike previous years when promotions were only briefly conducted during the main sales period after pre-orders ended, this holiday season price benefits will be applied from the pre-order period itself.

SSG.com, considering that this is the first Chuseok after the full endemic phase, has strengthened cost-effective practical and premium gift sets. Representative practical products include fruit sets such as apples, pears, Shine Muscat, and Hallabong priced between 20,000 and 30,000 KRW, as well as Australian beef, Korean beef sets, and dried yellow corvina sets priced between 40,000 and 50,000 KRW.

At SSG.com, Shinsegae gift certificates provided according to payment amount tiers can be applied at checkout for immediate discounts. Additionally, an online-exclusive benefit is offered where customers who purchase gift sets worth over 2 million KRW with promotional cards receive 1% of the payment amount back as SSG Money.

Choi Hunhak, Executive Director of Marketing at Emart, said, “This Chuseok gift set lineup focuses on practical sets that can reduce the purchasing burden caused by high inflation,” adding, “We have also prepared various promotions so that customers can purchase differentiated gift sets with high preference at great benefits.”

This content was produced with the assistance of AI translation services.