Mezzomedia and AB180 Officially Partner with 'Airbridge'
The First Domestic Agency to Become an Airbridge Partner
AB180, Strong in Ad Tech and Mar Tech
CJ ENM's integrated digital marketing company Mezzomedia announced on the 8th that "it signed a partnership with AB180, a marketing technology company, for its mobile measurement partner (MMP) 'Airbridge' in July." Mezzomedia has maintained close business collaboration with AB180 for a long time.
AB180 developed its own marketing performance analysis solution called ‘Airbridge,’ which enables integrated analysis of all advertising performance occurring on mobile apps and web platforms through a single dashboard. Airbridge is a solution that offers advanced services such as ad fraud prevention and detection, deep linking, audience manager, marketing mix modeling (MMM), and third-party tool integration at a reasonable price.
As Korea’s first digital media rep, Mezzomedia provides integrated media advertising services based on digital platforms. It possesses specialized solutions including its self-developed digital advertising platform and data management platform DataMax (DMP). It also holds references from advertisers across various industries. Through this partnership with AB180, special benefits as a partner company will be provided, including ▲basic and advanced solution training ▲mobile marketing trend education ▲assignment of dedicated partner managers ▲opportunities to participate in online and offline events.
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Kwon Jin-hee, head of Mezzomedia’s Performance Planning Team, said, "Mezzomedia has already proven its marketing solution capabilities through partnerships with several MMP solution companies, and this partnership with AB180 is also a meaningful opportunity to lead ad tech and mar tech. At a time when personal information protection is being strengthened worldwide, we are focusing more on personalized marketing and expect synergy with AB180 along with various efforts to help our clients’ business growth.”
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