High-end Brand 'Brighton'... "Opening a New Chapter in Luxury Residential Products"

- Supply in major Seoul areas such as Yeouido, Hannam, and Nonhyeon... Haeundae, Busan supply planned for the second half
- Considering market trends and needs, implementing creative and differentiated future residential culture

‘Brighten,’ the high-end residential brand of Korea’s leading developer Shinyoung, is opening a new chapter in luxury housing trends by actively supplying properties in major landmark areas. Starting from Yeouido in Seoul, the Brighten brand has been consecutively introduced in key Seoul districts such as Hannam and Nonhyeon, and is set to expand its supply to ‘Haeundae,’ a premium residential area in Busan, in the second half of this year, thereby solidifying its status as a high-end brand.

Brighten has firmly established its brand prestige by supplying properties in major landmark areas in Seoul, including ‘Brighten Hannam’ in Hannam-dong, Yongsan-gu, and Brighten N40 in Nonhyeon-dong, Gangnam-gu, since 2021. In the first half of the year, it introduced a high-end mixed residential complex on the former Yeouido MBC site through ‘Brighten Yeouido,’ and plans to expand its reach to Haeundae, a landmark area in Busan, in the second half of this year.

The reason Brighten has received such strong market response is attributed to Shinyoung, Korea’s representative developer, implementing a differentiated future-oriented residential culture. Based on a deep understanding of rapidly changing market trends and housing needs, the brand has incorporated not only premium materials but also values that consider the lifestyles, curiosity, diversity, and sustainability of residents into the living spaces.

Proving its prestige, Brighten received the main awards at the globally renowned 'iF DESIGN AWARD 2023' in April for ‘Brighten N40’ and ‘Brighten Hannam Gallery.’ Additionally, Brighten Yeouido was honored with the Grand Prize at the prestigious ‘2023 First Half Residential Culture Awards’ in the housing and real estate sector.

Meanwhile, Brighten Yeouido’s multi-family housing is the first new apartment complex supplied in Yeouido in 18 years, consisting of a total of 454 units ranging from 84 to 132 square meters in exclusive area, spanning from 6 basement floors to 49 floors above ground. It is a four-year short-term private rental housing project, with move-in scheduled for October.

This complex boasts product qualities befitting the Brighten brand. All units feature a 4Bay layout, a face-to-face kitchen facing the living and dining areas, and a ceiling height of 2.6 meters to maximize openness. Furthermore, the design maximizes natural light rights through an open layout, and storage is enhanced with built-in closets and system shelves. Some units offer a three-sided open living room with panoramic views of the Han River.

Compared to the typical wall-type structure used in apartment buildings, a thicker 250mm slab was applied to reduce noise between floors, and five elevators per unit block are installed to enable fast and convenient access to each residence.

Home appliances, kitchen furniture, and finishing materials in each unit are all top-tier in their respective fields. Kitchen furniture brands include Euromobil, Gimetic, and Dada; German Haro is used for wooden flooring; Grohe, Jessi, and Giulini are applied for kitchen and bathroom fixtures. Bathroom wall tiles are finished with premium imported brands such as Mirage, Florim, and Lea, while kitchen countertops and walls use Kanstone and Atlas Plan.

The communities located in buildings 101 and 102 are connected by a skywalk. On the third floor of building 101, there will be a caf?, party room, and a small library, while the second floor of building 102 will feature a lounge, shower rooms, and a fitness center equipped with Italian luxury equipment from Technogym. On the fourth floor of building 101, four guest rooms with studio and 1.5-room layouts will be available for residents’ guests or home parties.

Additionally, the on-site commercial area ‘Brighten Square’ plans to host fine dining restaurant ‘Gocheongdam,’ premium Chinese restaurant ‘Shinryu,’ casual dining ‘Soi Yeonnam,’ VIP-specialized bank ‘KEB Hana Bank Gold Club,’ ID Hair salon, and eyewear brand ‘ALO,’ further enhancing living convenience.

This content was produced with the assistance of AI translation services.