Rising House Prices in Cheonan Shindujeong District... 'The Sharp Shinbu Centra' Attracts Attention

The Shindujeong District in Cheonan, Chungcheongnam-do is gaining attention. Recently, apartment prices within the Shindujeong District have been on the rise, and with increasing transaction volumes, buyers' purchasing sentiment is expected to recover.

According to the Ministry of Land, Infrastructure and Transport's real transaction price disclosure system, an 84㎡ unit in ‘Hanwha Forena Cheonan Dujeong’ (occupied in 2022) was sold for 528 million KRW last month. Compared to the same size unit that was traded for 400 million KRW in March, this marks an increase of over 100 million KRW in just two months.

The nearby ‘Dujeong Station Hyosung Harrington’ (occupied in 2020) shows a similar trend. An 84㎡ unit in this complex was traded in the early part of this year in the low 400 million KRW range, and by June, it was sold for 515 million KRW, reflecting a price increase of nearly 100 million KRW with a change of ownership.

As apartment prices gradually recover, the volume of sales transactions is also increasing. Looking at apartment sales volumes in Dujeong-dong, Seobuk-gu and Sinbu-dong, Dongnam-gu, where the Shindujeong District is being developed, the number of apartment sales from January to May this year was 781 units, a 16% increase compared to 673 units during the same period last year.

Consequently, demand is also focusing on complexes being sold within the Shindujeong District. POSCO E&C’s ‘The Sharp Sinbu Centra’ is a representative example. Recently, contract inquiries have increased, and the remaining units are quickly being sold out.

‘The Sharp Sinbu Centra’ is located in Sinbu-dong, Dongnam-gu, Cheonan-si, Chungcheongnam-do. It consists of 9 buildings ranging from 2 basement floors to a maximum of 23 floors above ground, with a total of 592 units sized between 59㎡ and 150㎡.

In particular, this complex is evaluated as one that will enjoy high future value due to excellent residential conditions, abundant development benefits, and reasonable pricing.

The complex is close to Cheonan IC, Cheonan General Bus Terminal, Cheonan Express Bus Terminal, and Dujeong Station on Seoul Metropolitan Subway Line 1, making travel nationwide easier compared to other Cheonan and Asan areas. It also offers convenient and quick access to large shopping facilities such as Shinsegae Department Store, E-Mart, and Lotte Mart, as well as numerous medical facilities including Dankook University Hospital and Daejeon University Cheonan Oriental Medicine Hospital. Right in front of the site are Bukil High School and Bukil Girls' High School, prestigious nationwide autonomous private high schools, providing excellent educational conditions.

There are also abundant development benefits nearby, raising expectations for premiums. The Shindujeong District, where the complex is located, is transforming into a new residential town with brand-name apartments being built one after another, and ‘The Sharp Sinbu Centra’ is situated at the forefront of the Shindujeong District, giving it special symbolic significance.

The Chungnam Knowledge Industry Center and the Future Mobility National Industrial Complex are within a 10-minute drive, and the Asan Display City, where Samsung’s large-scale investment is expected, is also within a 20-minute drive, allowing residents to fully enjoy the ‘Samsung effect.’

Additionally, Dankook University Cheonan Campus, selected as a Campus Innovation Park project university, is within a 10-minute walk and a 2-minute drive from the main gate. Dankook University plans to complete the Industry-Academia-Research Innovation Hub facility by 2027, attracting 124 innovative companies and research institutes, creating annual sales of 200 billion KRW and cumulative employment of over 1,000 people.

Reasonable sale prices also attract buyers’ attention. The sale price for a 59㎡ unit in ‘The Sharp Sinbu Centra’ starts from the high 200 million KRW range, and the 84㎡ units are priced between 376 million KRW and 446 million KRW, which is reasonable compared to nearby market prices. Immediate resale is possible upon contract, offering excellent liquidity, and a fixed first installment system is implemented with 5 million KRW for 59㎡ units and 10 million KRW for 84~101㎡ units, reducing the financial burden on buyers.

‘The Sharp Sinbu Centra’ is currently conducting first-come, first-served contracts for remaining unsold units with designated building and unit numbers.

This content was produced with the assistance of AI translation services.