Building Travel and Play Fandom... Lotte Hotel Group HQ Issues NFTs and Expands Universe
MagicRide NFT Launch... Hotel, Myeonsejeom, and World Participation
Priority Purchase Rights for Loti and Lori PFP NFTs in Second Half
Holder-Exclusive Products, Benefits, and Parties Planned
Lotte Hotel Group HQ announced on the 22nd that it will launch the 'Magic Ride Non-Fungible Token (NFT)' at 8 PM on the 30th and unfold the Hotel Lotte NFT universe. Lotte Hotel, Lotte Duty Free, and Lotte World will jointly participate to provide NFT holders with a new Web 3.0 experience.
![Lotte Hotel Group HQ, 'Magic Ride NFT' [Photo by Lotte Hotel Group HQ].](http://www.asiae.co.kr/news/img_view.htm?img=2023062208125172022_1687389171.png)
Through the Magic Ride NFT issued this time, the company plans to continuously communicate with holders to jointly build the Lotte World character Roti and Lori NFT universe, and focus on nurturing holders into a fandom by hosting events utilizing Lotte Hotel, Lotte Duty Free, and Lotte World.
The Magic Ride NFT consists of three types, with 3,333 issued per type, totaling 9,999 NFTs. Holders will receive type-specific welcome gifts including ▲a $50 e-voucher for Lotte Hotel rooms, ▲a 60,000 KRW LDFPAY voucher for Lotte Duty Free, and ▲two 'One Ticket' passes for Lotte World (choose one from Adventure, Seoul Sky + Aquarium, Adventure Busan, or Water Park). Each NFT is sold for 50,000 KRW and can be purchased with the cryptocurrency 'MATIC' on the NFT exchange 'Pala' or with cash via Toss.
Lotte Hotel Group HQ plans to actively utilize Roti and Lori in this NFT project. They will be issued as PFP (Profile Picture) NFTs with a renewed appearance within the year. Holders will also be granted a 'whitelist' priority purchase right when the Roti and Lori PFP NFTs are issued.
Roti and Lori NFT holders will be able to participate in various promotions such as holder-exclusive Lotte Hotel products, special purchase benefits at Lotte Duty Free, and Lotte World holder parties. It is explained that as the NFT value increases, additional benefits can also be enjoyed.
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A representative of Lotte Hotel Group HQ said, "The upcoming Hotel Lotte NFTs will be a new world utilizing the global networks of Lotte Hotel, Lotte Duty Free, and Lotte World," adding, "Starting with this NFT issuance, we will unfold an NFT universe that any customer who loves travel and entertainment would want to own."
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