Samsung C&T Logadis Unveils Summer Season Half Pants Set-Up
With Vivid Color Points Like Blue, Orange, and Red
Samsung C&T Fashion Division's 'Logadis' announced on the 7th that it will launch half pants setups targeting this summer season.
The highlight is the setup look emphasizing a sophisticated and modern sensibility by matching jackets of various materials and colors centered around half pants. This season, neutral colors will be the base, with vivid colors such as blue, orange, and red used as points during the summer.
The company suggested that by adding sneakers or sandals to tone-on-tone styles using inners such as henley neck sweaters, polo shirts, and round neck t-shirts, a refined setup look can be created.
Logadis has released a variety of setup products for fashion enthusiasts who want to wear comfortable yet well-put-together clothes, balancing style and comfort. Amid the high popularity of setup products in bright neutral colors, cumulative sales as of last month increased by more than 90% compared to the same period last year.
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Lee Seung-je, team leader of Logadis, said, "As interest in practical consumption increases, setup products are gaining attention," adding, "Since the launch of not only formal style setups but also casual style setups and half pants setups, they have received positive evaluations from consumers."
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