TOCOBO Achieves Record Q1 Performance... Surpasses Previous Annual Sales

TOCOBO, a derma cosmetic brand operated by Picton Co., Ltd., announced that its sales in the first quarter of this year have exceeded the total sales of the previous year, just one and a half years after its launch.

TOCOBO successfully entered Olive Young in November last year, only one year after its launch, and has been rapidly gaining brand recognition by consecutively entering major domestic online and offline channels such as KakaoTalk Gift and Beauticool. Building on its stabilized domestic performance, TOCOBO is actively expanding its footprint into the global market, currently extending its reach to numerous countries including Thailand, Vietnam, China in Asia, as well as the Americas, South America, Europe, and Russia. It is also expanding its presence through global channels such as Douglas and Sephora’s online mall, which is scheduled to open in June, creating new achievements in the global market.

Byung-Hoon Lee, CEO of TOCOBO, stated, “Based on the solid foundation established in the domestic market this year, we plan to increase overseas sales by up to 400% compared to last year through full-scale brand strategy and marketing. By entering difficult markets such as South America and Russia in a short period through Silicontwo’s e-commerce platform ‘StyleKorean.com,’ we are successfully raising brand awareness.” He added, “We will continue to expand overseas markets this year and secure unique brand competitiveness to leap forward as a leading global derma cosmetic company.”

Meanwhile, TOCOBO, launched in November 2021, started with derma skincare products such as toner, essence, and cream. In April last year, it released vegan sun care products including sunscreen and sun stick, followed by a tone-up sunscreen in February this year, totaling three types of sun care products.

This content was produced with the assistance of AI translation services.