Doosan Construction with High Order Backlog Rate, Launches 'Saejeol Station Doosan We've Trageum' Sale

- Top 3 Construction Companies by Order Backlog Ratio: Lotte Construction, Doosan Construction, HDC Hyundai Development
- Brand Competitiveness of Construction Companies Leading in Order Competition Verified... New Housing Complexes This Year Attract Attention

[Doosan Construction, Saejeol Station Doosan We've Trageum Rendering]

Attention is focused on the construction companies that recorded the top 3 order backlog ratios. These construction companies are evaluated to have excellent brand competitiveness and differentiated product qualities befitting their brands, as they have secured a large amount of work by gaining an advantage in order competition.

In particular, the high order backlog ratios of construction companies with traditionally high 'brand' recognition demonstrate that 'brand' awareness remains strong even during economic downturns.

The order backlog ratio is the value obtained by dividing the order backlog by sales, indicating how abundant the 'work' a construction company has relative to its sales. The higher the order backlog ratio, the more work has been secured. An order backlog ratio of 100% means there is one year's worth of work (annual sales) remaining, and 500% (5 times) means there is five years' worth of work left.

According to a survey by Buffett Research Institute, a corporate analysis specialist, last year among the top 30 domestic construction companies, the top 3 in order backlog ratio were Lotte Construction, Doosan Construction, and HDC Hyundai Development Company. Lotte Construction, which ranked first, recorded 768.48%, Doosan Construction was second with 724.16%, and HDC Hyundai Development Company was third with 634.18%.

Doosan Construction, Lotte Construction, and HDC Hyundai Development Company are all companies that have long been recognized for their brands in the market. It is analyzed that the high recognition accumulated over a long period significantly influenced their order acquisition.

In particular, Doosan Construction strengthened its brand competitiveness through ‘We’ve’ and the high-end brand ‘We’ve The Zenith,’ capturing customers' hearts by realizing customer satisfaction through customer-centered product development and enhanced defect repair services via functional improvements. Notably, Doosan Construction stands out in urban renewal projects, having secured redevelopment projects such as Busan Uam 2 District and Seoul Eunpyeong Sinsa 1 District, and is smoothly progressing with sales projects.

As a result, demand is also focused on the complexes launched for sale by Doosan Construction.

Doosan Construction will conduct official contracts for ‘Saejeol Station Doosan We’ve Trezioum,’ located in Sinsa-dong, Eunpyeong-gu, Seoul, over three days from June 5 (Monday) to June 7 (Wednesday). This apartment, supplied through the Sinsa 1 District reconstruction, consists of 6 buildings ranging from 2 basement floors to 18 above-ground floors, with a total of 424 households and exclusive areas of 59 to 84 square meters. Based on five keywords?‘Have,’ ‘Live,’ ‘Love,’ ‘Save,’ and ‘Solve’?the complex aims to provide upgraded comfort and convenience compared to conventional apartment living. The resale restriction period for the sale rights of this complex is one year, and there is no obligation for actual residence.

[Doosan Construction, Saejeol Station Doosan We've Trageum Rendering]

This content was produced with the assistance of AI translation services.