Cheil Worldwide Opens Experience Zone Ahead of 'Diablo IV' Release

Yeongdeungpo Market Station's Hidden Space 'Health Station' Opens
7 Experience Zones... Realistic Reproduction of the Diablo World

Cheil Worldwide announced on the 19th that it will open the 'Diablo IV Hellstation' experience zone, created in collaboration with the global game company Blizzard Entertainment, ahead of the release of 'Diablo IV,' bringing the game's world to life.

'Diablo IV Health Station' Experience Zone
Photo by Cheil Worldwide.

The Diablo IV Hellstation experience zone is set up on the unused ghost space of the underground 4th-floor platform at Yeongdeungpo Market Station on Line 5. It allows visitors to experience the dark and terrifying atmosphere unique to Diablo IV in reality. The platform has been completely transformed into a mysterious crime scene related to Diablo IV, enabling participants to immerse themselves and dive into the game's world.

The experience zone consists of seven themed areas inspired by Diablo IV, including the 'Blood Altar,' 'Mother of Blood,' and 'Hell Portal.' Participants take on the role of investigators uncovering the cause behind strange incidents occurring in the heart of Seoul, carefully examining each space to find clues. Those who complete the experience receive a 'Hellstation Visit Certificate,' and all participants are given the in-game customization item 'Blood Petal Blade' and 'Snowflake Points' usable on the Snowflake Page.

A Cheil Worldwide representative said, "The experience zone is designed with the concept of participants becoming investigators examining mysterious crime scenes related to Diablo IV. We worked hard to realize the in-game experience within a hidden space inside a Seoul subway station."

The Hellstation will operate 14 times a day, three days a week?Fridays and weekends?until June 11. Viewing programs will be provided to selected participants through online applications. Applications are open to those aged 18 and over on the official Diablo event site until June 6, and winners will be notified through a lottery.

Meanwhile, Diablo IV is set to be released on July 6 and is currently available for pre-order.

This content was produced with the assistance of AI translation services.