- Securing Fixed Demand Within the 834-Unit 'Daegok Station Lotte Castle El Classy' Complex
- Approximately 50,000 Potential Customers Within a 700m Radius of the Intersection Upon Completion of the Redevelopment Promotion District

[Perspective View of Commercial Area within Daegok Station Lotte Castle Elclass Complex]

[Perspective View of Commercial Area within Daegok Station Lotte Castle Elclass Complex]

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Since the base interest rate was raised to 3.5% on January 13th this year, the Bank of Korea's Monetary Policy Committee has kept the rate steady at 3.5% in two consecutive meetings in February and April. As the theory of the 'interest rate peak' gains traction, expectations for eased loan interest burdens among investors have revived the popularity of 'commercial property investment.'


In this context, Lotte Construction plans to hold a competitive bidding for a total of 13 commercial units within the 'Daegok Station Lotte Castle El Classy' complex, located in Todang-dong, Deogyang-gu, Goyang-si, Gyeonggi-do. This complex is the last to be supplied before the New Town project proceeds, and its limited number of stores is regarded as having high scarcity value.


The 'Daegok Station Lotte Castle El Classy' complex, consisting of 834 households where the commercial units are located, is situated in front of an elementary school, attracting young couples and newlyweds with strong purchasing power, securing a stable fixed demand. Positioned at a corner of a major intersection on a main road, it boasts excellent advertising potential, accessibility, and visibility, making it easily exposed to both vehicular and pedestrian traffic, thereby promising stable income generation.


Moreover, abundant nearby development benefits are anticipated. Upon completion of the nearby redevelopment promotion district project, approximately 15,000 households will be established within a 700-meter walking radius from the intersection, encompassing a hinterland demand of about 50,000 people. According to Goyang Urban Management Corporation, the Daegok Station area development project, covering approximately 1.8 million square meters, is scheduled for completion in 2027. Centered around a complex transfer center, it will include knowledge industry centers, medical and logistics sites, creating new jobs and further increasing hinterland demand. Additionally, Daegok Station (Line 3, Gyeongui-Jungang Line), the Outer Ring Road, GTX-A, and the Seohae Line are planned to be connected, enhancing accessibility.


The commercial units within the 'Daegok Station Lotte Castle El Classy' complex will consist of lifestyle-oriented businesses that satisfy both fixed customers and the flow of people along the main road. The first floor will mainly feature food, cafes, and life services designed to attract customers, while the second floor will include academies, clinics, restaurants, beauty shops, and screen golf facilities to enhance customer convenience.


A sales official stated, "Despite the excellent location and high scarcity of these commercial units, their pre-determined prices are about one-half to one-third of those in new towns, giving them price competitiveness. As a result, major popular franchise companies are actively competing to enter."


The commercial units in 'Daegok Station Lotte Castle El Classy' are equipped with a fully installed heating and cooling system that requires no additional construction, and boast high space utilization due to the absence of internal columns.



'Daegok Station Lotte Castle El Classy' is currently operating a commercial promotion center.


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