Interpark Unveils New Brand Identity
Company Symbol 'i' Motif
Conveying Special Experiences and Excitement Beyond Everyday Life
Interpark unveiled its new brand identity (BI) on the 17th.
The new BI is inspired by Interpark's symbol 'i', depicting a figure walking. It represents the excitement felt when moving from the ordinary to the extraordinary in daily life. The company explained that this symbolizes Interpark's commitment to delivering special experiences and excitement beyond everyday life through its diverse services such as flights, accommodations, leisure, performances, and sports.
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Along with the new BI emphasizing diverse services and differentiated experiences, Interpark plans to solidify its position as a global travel and leisure platform. Choi Hwiyoung, CEO of Interpark, stated, "Interpark is rapidly growing by capturing the increasing travel and leisure demand following the endemic (periodic outbreak of infectious diseases) with innovative technology and differentiated services. Through the new BI that embodies the excitement of the extraordinary only Interpark can provide, we plan to secure overwhelming brand awareness and preference, and leap forward as a unique travel and leisure platform."
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