Dookki, Store Expansion Speed Up... "Franchise Inquiries Increase by 28.8%"

Dookki is accelerating the expansion of new stores domestically.

Dookki Gwangju Cheomdan Branch.
Photo by Dookki

According to the food service industry on the 12th, Dookki's average franchise inquiries in the first quarter of this year increased by about 28.8% compared to the average franchise inquiries in the fourth quarter of last year.

Dookki recently updated with a new interior concept, receiving favorable reviews from store visitors and attracting the attention of prospective entrepreneurs, the company analyzed.

Dookki has systematized a self-cooking method where customers cook their own food through a self-bar, allowing operation of the store even without prior experience in the food service industry. Following desserts and Malatang, Dookki has increased revisit rates by providing fun and enjoyment to customers through continuous menu development reflecting dining trends and the introduction of new ingredients, such as the ongoing 'Dookki Chicken Big Five.'

A Dookki representative said, “Since the transition to the endemic phase, there has been increased interest from prospective entrepreneurs in brands with systematic management and high stability,” adding, “As inquiries from customers wishing to start new businesses or change industries increase, franchise contracts are being signed rapidly.”

Meanwhile, Dookki plans to hold a business briefing session for prospective domestic and international entrepreneurs at 2 p.m. on the 24th of this month at its headquarters in Seongnam-si, Gyeonggi-do.

This content was produced with the assistance of AI translation services.