Expectations for Recovery in the Sales Market Rise with 'First-Come, First-Served Sellout'... Hoban Construction Group's 'Hoban Summit East Park' Gains Popularity

[Hoban Summit East Park Bird's-eye View]

Recently, as housing complexes achieving good results have been appearing one after another, mainly in the metropolitan area, expectations for market recovery are rising. In particular, complexes that performed relatively poorly in the 1st and 2nd priority subscription rounds are attracting attention by showing strong results in non-priority and first-come, first-served sales.

For example, Olympic Park Foreon received a disappointing result of about 3 to 1 in the 1st priority subscription, but recently succeeded in turning the tide by recording a competition rate of 46.2 to 1 in the non-priority subscription. Also, Mapo The Classy, which had relatively good subscription results but low contract rates, recently achieved 100% contract completion through non-priority subscription.

In Gyeonggi Province, Cheolsan Zai The Heritage, which was undersubscribed in the 1st priority subscription, successfully sold out all units within two weeks of first-come, first-served sales in February. Likewise, Pyeongchon Centum First, which also struggled in subscriptions, saw so-called “tent people” forming long queues in front of the model house, camping overnight with tents from the day before the contract during the first-come, first-served sales.

Industry experts say that the market atmosphere is somewhat easing as the government introduces real estate regulations. In particular, it is analyzed that demand is concentrating on prime units in first-come, first-served complexes, which have much freer conditions compared to general subscriptions and allow buyers to specify the desired building and unit number for contracts.

A real estate official stated, “As expectations that the market is rebounding after hitting a low gradually form, there is a movement to seek out the best units among first-come, first-served complexes that do not require subscription savings accounts and are open to anyone aged 19 or older,” adding, “The soaring prices of new apartment sales are also a factor boosting the popularity of these complexes.”

Hoban Construction Group’s Hoban Industry is also showing a positive atmosphere with its price ceiling system apartment complex ‘Hoban Summit East Park’ currently being sold in Paju Unjeong 3 District. Recently, the Ministry of Land, Infrastructure and Transport relaxed the resale restriction period for pre-sale rights and plans to abolish the mandatory residence requirement for price ceiling system apartments. These changes are being applied retroactively to existing complexes, leading to increased inquiries.

This complex offers optimal living conditions based on the abundant infrastructure of Unjeong 3 District and Districts 1 and 2. First, there is a school site within walking distance, ensuring safe commuting conditions, and several neighborhood parks, including Gongneungcheon Stream and Unjeong Sports Park, are planned to be added nearby, providing a pleasant environment. Residents can easily access various infrastructures in Unjeong 3 District such as commercial sites, E-Mart, and the planned Hanaro Mart, as well as facilities in Unjeong 1 and 2 Districts like Starfield Village (planned) and Unjeong Sports Center.

The product quality is also excellent. A 4-bay slab-type structure design is applied to all households, providing a wide service area, and the complex layout is mainly south-facing to enhance lighting and ventilation. Additionally, some paid options utilize movable walls, allowing consumers to customize floor plans according to their lifestyle and preferences, which is also a notable feature.

Meanwhile, Hoban Summit East Park is being developed on a scale of 1,110 households across 14 buildings, ranging from 14 to 25 floors above ground and 2 basement levels, with units of 59㎡ and 84㎡ in exclusive area, and the model house is currently open.

This content was produced with the assistance of AI translation services.