Chungnam Asan Receiving Large Corporation Investment, Benefiting from 'Asan Xi Grand Park'

The real estate markets in areas experiencing large-scale investments by Samsung are rebounding. Despite market adjustments, housing prices have surged following Samsung's investment announcements, and new apartment complexes are seeing high subscription competition rates.

One of the representative areas benefiting from Samsung's halo effect is Yongin, Gyeonggi Province. Samsung Electronics announced that it will invest 300 trillion KRW by 2042 to build an ‘Advanced System Semiconductor Cluster’ in Namsa-eup, Yongin, Gyeonggi. Five advanced semiconductor manufacturing plants will be established, and about 150 domestic and international materials, parts, and equipment companies are expected to move in. This will create the world's largest semiconductor mega cluster by linking semiconductor production complexes in adjacent areas such as Giheung in Yongin, Hwaseong, Pyeongtaek, and Icheon.

This large-scale development is stirring the local real estate market. According to data from the Ministry of Land, Infrastructure and Transport, an 84㎡ unit in ‘ePyeonhansesang Yongin Hansup City Complex 6’ was traded for 480 million KRW in March, whereas the same type was traded for 330 million KRW in January this year. Similarly, an 84㎡ unit in ‘ePyeonhansesang Yongin Hansup City Complex 5’ was traded for 470 million KRW in March, marking the highest price in six months since the sale price of 480 million KRW in September last year. The market price rose rapidly right after Samsung's investment announcement.

Samsung's investment is also a boon for the new housing market. The Dongtan 2 New Town New Residential Culture Town, adjacent to Namsa-eup, has emerged as a beneficiary area, recording high subscription results. According to data from the Korea Real Estate Agency's subscription home, ‘Dongtan New Town Geumgang Penterium 6th Central Park,’ supplied with 640 units in April, received 5,931 applications, closing all types in the first priority with an average competition rate of 9.27 to 1. ‘Dongtan Parkrix (A55BL)’ also achieved an exceptional result with 3,049 first-priority applicants for 438 units, averaging a competition rate of 6.96 to 1.

A real estate official said, “Large corporate investments bring not only economic effects but also population inflow and infrastructure expansion, making them major positive factors in the real estate market. Among them, Samsung's halo effect has already been proven in several areas such as Pyeongtaek, and the recently signed investment agreement in Asan, Chungnam, is also attracting attention as a beneficiary area.”

In Asan, Chungnam, Samsung Display announced it will invest 4.1 trillion KRW to build the world's first 8.6-generation IT OLED line by 2026. This is expected to create about 26,000 jobs, leading to a large-scale population influx. Additionally, according to Chungnam Governor Kim Tae-heum, Samsung is expected to invest 52 trillion KRW in the Cheonan, Asan, and Onyang areas of Chungnam, and there is a possibility that Samsung could develop the Cheonan Seonghwan Livestock Farm site comprehensively. This will create synergy effects along with direct investments in Asan and nearby Cheonan.

Due to these expectations, the number of buyers visiting the Asan real estate market has reportedly surged. A representative from a real estate agency in Asan said, “Since the investment agreement with Samsung, many wide-area investors have shown interest in ‘Asan Xi Grand Park’ because the demand from large corporate workers is solid and it is likely to become a regional landmark as a branded large-scale apartment complex.”

Asan Xi Grand Park, which will directly benefit from Samsung's halo effect, is currently conducting first-come, first-served sales. It has secured demand from about 90,000 workers from Samsung Display Asan Campus, Samsung Electronics NanoCity Onyang Campus, Hyundai Motor Asan Plant, Asan 1·2 Techno Valley, and Asan Smart Valley, and is expected to attract even more demand once Samsung's next-generation OLED production line is built.

Asan Xi Grand Park will be built in Yonghwa-dong, Asan-si, Chungnam, with a total of two complexes and 1,588 households. The complexes are ▲ Complex 1 with 739 units ranging from 74 to 149㎡, and ▲ Complex 2 with 849 units ranging from 84 to 149㎡.

First-come, first-served sales are ongoing at the model house. Special benefits such as a 5% down payment (for units 84㎡ and above) and full interest-free installment payments are being offered.

This content was produced with the assistance of AI translation services.