Tax Refund Service 'ReTax' for Correction Claims Appoints Jo Young-gu as Official Model View original image

Shinseung Accounting Corporation's tax refund specialist brand, 'Litax,' has selected broadcaster Jo Young-gu as its first exclusive model.


Litax is an AI tax adjustment claim service that has shown rapid growth, surpassing a cumulative refund amount of 50 billion KRW within just five months of its launch. It is available to both corporate and individual business owners, allowing users to easily check their estimated refund amount within three minutes through joint authentication and KakaoTalk.


Unlike existing tax refund platforms that collect data and then pass it to affiliated tax accountants, Litax utilizes tax experts from Shinseung Accounting Corporation with experience in over 2,000 refund cases combined with AI technology, enabling users to receive their tax refunds much more easily and quickly.


Litax noted that it chose Jo Young-gu, known as a representative penny-pincher and the god of frugality in the entertainment industry, as its model because his image of diligent saving aligns with the brand’s value of helping recover overpaid taxes.


Broadcaster Jo Young-gu has a wide recognition from his long career in broadcasting and is actively involved in various fields including program MC and singing activities.



Shin Wan-min, CEO of Shinseung Accounting Corporation, said, “We expect a positive synergy effect from the meeting of Litax and Jo Young-gu,” adding, “With this exclusive model appointment as a starting point, we will actively promote the service so that more business owners can easily receive tax refunds through Litax.”


This content was produced with the assistance of AI translation services.

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