Dookki Signs New Contract in Houston, Texas, USA
The unlimited tteokbokki refill franchise Dookki is expanding its presence in the United States.
![Dookki logo. [Photo by Dookki]](http://www.asiae.co.kr/news/img_view.htm?img=2022041214324825572_1649741569.jpg)
On the 15th, Dookki announced that it signed a new contract on the 10th in Houston, Texas. Houston is the most populous city in Texas and a key city where diverse dining cultures blend, making it a favorite among local Americans.
With the Asian food market in the U.S. continuously expanding and growing interest in K-food, Dookki aims to open its first Houston store this summer. Based on the competitiveness and presence it has demonstrated in Korea and Southeast Asia, it plans to target the tastes of local consumers.
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A Dookki representative said, “K-food is no longer seen as a new and novel culture but as something hip and cool,” adding, “The Houston store will be an opportunity for Dookki to establish itself as a global brand promoting Korean cuisine worldwide beyond Southeast Asia.”
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