"Trusted for Subscription, Xi" This Spring's 'Hwigyeong Xi Decencia' Subscription Anticipated to Be a Hit

- Stronger in Crisis... This Spring Market Thaw Expected to Arrive Sooner
- 'Xi' Leads Sold-Outs Again This Year, Gaining Customer Choice Everywhere

‘Hwigyeong Xi Decencia’ in Dongdaemun-gu, constructed by GS Engineering & Construction, is drawing attention ahead of its March sale. Despite concerns about the real estate downturn, it fully benefits from the Xi brand power, which has consistently led market reversals and built landmark complexes.

Stronger in Crisis... The No.1 Brand Customers Seek First

GS Engineering & Construction has laid the foundation for a market turnaround this year by successfully selling out ‘Jangwi Xi Radiant’ in Seongbuk-gu, Seoul, and ‘Cheolsan Xi The Heritage’ in Gwangmyeong, Gyeonggi-do. Early last year, amid a cautious market, it led the market sentiment by completing 100% contracts for ‘Bukseoul Xi Polaris’ in Gangbuk-gu.

During past market downturns, it also achieved consecutive sellouts with ‘Bangbae Grand Xi’, ‘Banpo Xi’, and ‘Gyeonghuigung Xi’. These complexes currently lead prices and serve as regional landmarks in terms of product quality and scale.

As consumer preference remains high, GS Engineering & Construction swept various awards. Last year, it secured first place in the ‘2022 Best Apartment Brand’, ‘2022 Apartment Brand Power’, and ‘2022 Korea Brand Star’, winning a triple crown in private sector apartment brand evaluations, proving its popularity.

Real estate experts say, “Various statistics show that 90% of consumers primarily consider the brand when purchasing a home, indicating that consumers recognize the absolute influence of brand value in the market,” adding, “As the real estate market shows clear polarization, preference for brands will become even more pronounced.”

Hwigyeong Xi Decencia, Outstanding Differentiated Products

This Xi brand power is fully reflected in Hwigyeong Xi Decencia. Introduced through the Hwigyeong 3 Redevelopment Promotion Zone housing redevelopment project, Hwigyeong Xi Decencia consists of 14 buildings up to 35 stories high, totaling 1,806 households, of which 700 units sized 39 to 84㎡ are available for general sale.

Hwigyeong Xi Decencia is presented with excellent designs befitting the Xi brand. The complex is arranged mainly in a V-shape facing south, ensuring excellent natural lighting. Some 59㎡ exclusive area units feature a 4-bay slab-type layout with master bedroom dressing rooms, maximizing space utilization. The 84㎡ units are also differentiated with a 4-bay slab-type layout, living room pantry, and master bedroom dressing rooms, depending on the type.

Additionally, the resident community center ‘Club Xi-an’ within the complex will include a fitness club, golf practice range, GX room, sauna with bathing facilities, and a small library, supporting residents’ leisure and relaxation.

A sales official stated, “Demand remains high for large-scale new brand complexes in Seoul, and inquiries continue as it is located in an excellent position in the Imun-Hwigyeong New Town area,” adding, “We will devote ourselves to creating an apartment that can represent the region and meet the expectations of customers who have long awaited this sale.”

This content was produced with the assistance of AI translation services.