Ebinyer Artainment, HueyM-LloydBam Strengthen Corporate Branding with Hair Color of the Year

[Photo by AVENIR ARTTAINMENT logo]

Avenir ARTtainment, a subsidiary of HueEM Company and a leading domestic hair salon brand along with LloydBam Hair, announced the selection of the ‘2023 Hair Color of the Year’ and stated that it is strengthening corporate branding based on this.

HueEM Hair’s ‘2023 Hair Color of the Year’ is ‘blanc de rose,’ a name created and launched by Avenir ARTtainment combining French to mean the pure loveliness of white. Adela Rona (21 years old) was selected as the main model for HueEM Hair’s color ‘blanc de rose’ to convey the meaning of the color.

Additionally, LloydBam Hair’s color of the year was chosen as ‘OLLY Green.’ Symbolizing the colors of nature and healing, ‘OLLY Green’ was named in French to embody growth, life, and hope, and Tohiro Rika (トヒロ りか, 20 years old) was selected as the main model for LloydBam Hair’s ‘OLLY Green’ color.

According to the company, while respecting the honest and diverse values of the trend-leading Za generation, they aim to actively communicate with people in their teens and twenties by managing the unique and emotional Za generation well, focusing on promoting the culture and values of the HueEM Hair and LloydBam Hair brands.

Notably, the Za generation considered in the selection of this year’s hair colors and exclusive models is a compound of Generation Z and Alpha Generation, referring to those born from the mid-1990s to early 2000s (Gen Z) and those born after 2010 (Alpha Generation). This group overlaps with the main user base of the two hair brands under HueEM Company and has begun to play a significant role in strengthening branding.

Choi Mirae, CEO of Avenir ARTtainment, stated, “We are conducting marketing focused on perception rather than products, acting as a communicative value within the consumer perception system that pursues cognitive value,” adding, “We will continue to research various thematic arts and bring more than beauty to the public who visit HueEM and LloydBam brands, illuminating their emotions and aesthetics.”

This content was produced with the assistance of AI translation services.