Lotte Distribution Group Supports Earthquake Recovery in Turkey and Syria
Emergency Support for Relief Supplies Including Daily Necessities
Lotte ON will operate a donation campaign page until the 28th of this month.
[Photo by Lotte Distribution Group]
Lotte Distribution Group is stepping up to support the recovery efforts in T?rkiye and Syria, which were affected by the earthquake.
On the 14th, Lotte Distribution Group announced that it will urgently provide relief supplies for the residents of T?rkiye and Syria.
The relief supplies are mainly composed of winter clothing and hot packs requested by the Embassy of T?rkiye, as well as daily necessities such as toothpaste and toothbrushes, and will be delivered to the earthquake-affected areas through the Salvation Army.
Given the extensive damage caused by the T?rkiye earthquake and the expected prolonged period for daily life to return to normal, a campaign involving customers and employees will also be conducted to promote a culture of sharing. Lotte ON will operate a fundraising campaign page until the 28th of this month. For every supportive and comforting comment posted on the fundraising campaign page, Lotte Distribution Group will donate 1,000 KRW. The campaign will be held simultaneously on the Lotte ON website and application (app), allowing anyone to easily participate in the donation by simply leaving a comment.
At major offline stores such as Lotte Mart and Lotte Hi-Mart, Salvation Army charity kettles will be installed and operated to collect donations. The donation boxes are equipped with QR codes, enabling easier donations via smartphones. Additionally, a dedicated donation account for employees has been established to encourage voluntary participation in sharing activities by employees of Lotte Distribution Group affiliates. The funds raised through the campaign are planned to be delivered to T?rkiye and Syria next month.
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Kim Sang-hyun, General Representative of Lotte Distribution Group HQ, said, "We extend our condolences to the people of T?rkiye and Syria who suffered great damage from the unexpected earthquake," and added, "Lotte Distribution Group will continue various support activities that employees and customers can participate in to spread positive social influence."
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