Davich Eyewear Collaborates with Hoya Lens to Launch 'Blue Light Blocking Lenses'

- Lens pouch sealing and separate engraving by refractive index for trust and quality assurance
- High water repellency for easy cleaning and 10% launch discount promotion ongoing

Davichi Eyewear, a leading brand in South Korea, has strengthened the marketability of blue light lenses by collaborating with Hoya Lens, the number one brand in eyeglass lenses, to launch this year's flagship product, the 'Hoya Blue Light Blocking Lens.'

The new product, 'Hoya Blue Light Blocking Lens,' guarantees product quality by engraving each lens according to its refractive index. It features Super V coating that enhances water repellency and durability, making it easy to clean, and blocks up to 21.5% of UV and blue light.

Additionally, unlike conventional blue light lenses that block blue light through coating methods, this lens uses a material-based blocking method, improving the yellowish tint seen in existing blue light blocking lenses. It is also competitively priced at 30,000 KRW.

Most notably, to celebrate the launch throughout February, customers can purchase an eyeglass set combining the Davichi series acetate horn-rimmed frames with the 'Hoya Blue Light Blocking Lens' at a 10% discounted price of 93,000 KRW.

An official stated, "We are pleased to introduce the Hoya Blue Light Lens as Davichi Eyewear's flagship product this year." They added, "This new product not only blocks blue light, which causes eye fatigue, headaches, and sleep disorders due to digital device use, but also is recommended for customers who want to purchase products guaranteed by a trusted brand and quality."

Meanwhile, Davichi Eyewear and Hoya Lens have signed a Memorandum of Understanding (MOU) to maintain their partnership. Hoya Lens is a global brand recognized for over 75 years in the field of optical technology and acknowledged for its leadership in the global market.

Recently, Davichi Eyewear has received great consumer response by offering reasonable prices on products such as the magnifier 'Homepiece' and personalized 'Progressive Multifocal Lenses' through lowest-price promotions.

Detailed information about the new product and promotions can be found on the Davichi Eyewear website.

This content was produced with the assistance of AI translation services.