Le Creuset, Ranked No.1 for Two Consecutive Years in the Cast Iron Cookware Category at the 2023 Korea First Brand Awards
[▲ Le Creuset won the Grand Prize in the Cast Iron Cookware category for two consecutive years at the 2023 Korea First Brand Awards.]
View original imageFrench luxury kitchen and dining brand Le Creuset won the Grand Prize in the cast iron cookware category at the ‘2023 Korea First Brand Awards’ for the second consecutive year on January 17.
Celebrating its 21st anniversary, the ‘Korea First Brand Awards’ selects and honors the top brand in each category based on consumer satisfaction surveys and expert evaluations. Last year, approximately 410,000 consumers participated in the evaluation to choose the most anticipated top brands of 2023.
The cast iron cookware category was newly established in 2022, with Le Creuset winning the inaugural Grand Prize and securing the award again in 2023 for two consecutive years.
In particular, Le Creuset is a brand that consistently receives love from consumers by introducing new colors and shapes each season, combining design, quality, and modern, sophisticated colors. Le Creuset’s signature cast iron pots boast excellent heat conductivity and heat retention, preserving the natural flavors and nutrients of food, allowing home cooks to create dishes as if dining at a fine restaurant.
Le Creuset leads trends not only with its unique technology but also with over 2,000 color combinations ranging from bright, vivid primary colors to elegant pastel shades and stylish designs. It is recognized as a luxury kitchen and dining brand by contemporary professional chefs, food stylists, and many cooking enthusiasts, firmly maintaining its position as a leader in the premium living industry.
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A Le Creuset representative stated, “Being selected as the number one brand in the cast iron cookware category for two consecutive years is a result of consumers highly appreciating Le Creuset’s efforts to uphold its unique technology and craftsmanship while analyzing consumer preferences and leading trends.” They added, “We plan to continue expanding as a brand that offers more consumers easier and more convenient special cooking and dining experiences.”
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