Harmony of Fashion and IT... WALA-PREF Strategic M&A Agreement Merger and Acquisition View original image

Daniel Noda-niel, Vice President of ’WALA,’ a lifestyle platform centered on celebrity-based content, announced that in the fourth quarter of last year, the board of directors convened and decided on a strategic (M&A) merger and acquisition with ‘PREF Inc.,’ a domestic IT solution and SI specialized IT company.


According to WALA, this M&A will serve as a stepping stone for full-scale entry into the domestic and international distribution industries. Following the merger, organizational restructuring was carried out across production, distribution, and marketing. Furthermore, this merger is expected to enhance synergies by providing one-stop services related to IT development spanning web and mobile, digital marketing, and e-commerce/brand services.


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Seong-yi Lee, CEO of WALA, stated, “Based on the role of social enterprises and the spirit of Hongik Ingan, we will achieve new creation and innovative management through multifaceted integrated capability transformation.”


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