La Roche-Posay unveils 'Cicaplast Multi Repair Cream'
Moisturizing, Firming, and Wrinkle Improvement All in One Care
[Asia Economy Reporter Moon Hyewon] La Roche-Posay, a brand under L'Or?al Korea, announced on the 2nd the launch of a new product in the Cicaplast line, the ‘Cicaplast Multi Repair Cream,’ which simultaneously addresses moisturizing, elasticity, and wrinkle improvement for sensitive skin.
The Cicaplast Multi Repair Cream is a 100mL cream developed specifically for Koreans, featuring Cica Bifidus technology that provides dual care by protecting the skin surface while replenishing the inner layers.
Containing key ingredients from the Cicaplast line such as Panthenol, Madecassoside, and TriBiomaTM, along with Hyaluronic Acid, it offers enhanced skin barrier strengthening effects. Additionally, the Adenosine component helps manage elasticity and wrinkle improvement.
La Roche-Posay plans to carry out various campaigns, including content collaborations with popular YouTuber SummerSummer and Instagram Reels challenges with well-known influencers.
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The new product will be available at a special discount event at Olive Young from today through the 5th, lasting four days. La Roche-Posay also plans to present diverse promotions at Olive Young throughout the month.
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