Lotte Department Store Opens Next Museum... "Offline NFT Exhibition Space"

Collaboration with Kakao Affiliate 'Ground X'

Next Museum Fruit Island Exhibition Poster. (Photo by Lotte Department Store)

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 19th that it will open Next Museum, the first offline non-fungible token (NFT) exhibition space in the distribution industry, in collaboration with Ground X, a subsidiary of the Kakao Group.

Next Museum will be established on the 2nd floor of Jamsil Lotte World Mall on the 23rd, covering approximately 330㎡ (about 100 pyeong). It consists of a main exhibition space displaying various works, an artist’s NFT art product exhibition, a brand’s special NFT exhibition, and a caf?.

Lotte Department Store plans to introduce various NFT contents such as fashion and experiential content by connecting digital and NFT works with art content, showcasing physical works as well as collaboration goods between brands and artists.

The first opening will feature the theme of Fruit Island, where various artists will exhibit digital and physical works using fruit. Renowned artist Yoon Byung-rak, famous for his apple paintings, will participate and present new works and NFT pieces.

Fashion brands and food & beverage (F&B) brands emerging as hot brands among the MZ generation (Millennials + Generation Z) will also participate in the exhibition. The Kimssine Fruit brand, which has a strong fan base for producing T-shirts with digital fruit images, will sell newly produced T-shirts, goods, and NFT products. Patisserie Fruits, a famous dessert brand in Seongsu-dong, will showcase bakery products and NFTs.

Customers visiting Next Museum can purchase all physical works and digital NFT works on-site. Customers wishing to purchase NFTs can do so through Klip Drops, Ground X’s platform.

A Lotte Department Store official said, “We developed Next Museum to apply the growing blockchain technology and marketability to offline retail spaces to create synergy and provide customers with a new experience. We will continue to contribute to the popularization of NFTs and strive to become an offline platform that positively influences customers’ lifestyles in various ways by utilizing them.”

This content was produced with the assistance of AI translation services.