Haneultarae, Car Wash Brokerage Platform 'Dongnesecha' App to Launch in December

Recruiting Freelance Experts Based on Regional and Location Services... A New Concept Car Wash Platform

According to the Ministry of Land, Infrastructure and Transport, the number of registered vehicles, which was only 50,000 in 1966, has increased to 24.37 million. This means that one out of every two people owns a car. As interest in car management, one of the property items, grows, many people invest time and money in hand car washing.

Although self car washing is gaining popularity to the extent that there are hand car wash clubs, washing cars incorrectly can leave scratches or stains, resulting in worse outcomes than automatic car washes. Using mobile car wash or hand car wash services is not easy to schedule on weekends or holidays due to high demand, and the cost, ranging from an average of 30,000 KRW to a maximum of 60,000 KRW, can also be burdensome.

Hanultarae Co., Ltd. (CEO Han Ji-o), selected as a resident company of DMMC Campustown at Dongyang Mirae University, has developed the freelance matching-based mobile hand car wash platform ‘Dongne Secha’ and is operating it on a pilot basis in Mapo-gu, Seongdong-gu, and Guro-gu in Seoul.

‘Dongne Secha’ is a mobile hand car wash platform that combines the strengths of Baemin Connect, a platform that mediates delivery side jobs between food delivery companies and users, and Danggeun Market, a local secondhand trading platform that connects local and location-based services with neighborhood residents.

It provides hand car wash training that enables local freelance detailers (gig workers) to operate at a professional level after completion and matches them with customers who have completed car wash reservations and payments on Dongne Secha.

Dongne Secha detailers have a lower entry barrier compared to existing mobile or on-site car wash services. Dongne Secha offers systematic and standardized car wash training written and reviewed by car wash experts to detailers (gig workers). After completing online training in one day and one day of on-site training, they can start working immediately. They can work as freelancers with flexible schedules and workloads, making it suitable for side jobs or second jobs, with low initial activity costs.

Unlike existing mobile car wash services that require a vehicle for car wash activities, Dongne Secha detailers can carry all car wash supplies in a backpack, allowing them to travel on foot or by public transportation. The cost of car wash supplies is also an advantage as there are no initial activity costs such as supply expenses or vehicle modification fees compared to existing mobile services.

From the customer's perspective, the car wash service is available at a reasonable price, starting from 16,000 KRW for basic exterior hand car wash up to around 22,000 KRW. Dongne Secha detailers are free from high activity costs and can work as local freelancers, which significantly reduces car wash fees while maintaining the quality of the car wash service.

Additionally, car washing can be done at the desired schedule in parking lots, making it convenient to use without time or physical strain. Besides basic hand car wash, premium services that remove water stains, tar, and sap are also available at affordable prices. Another advantage is that the car wash is performed only with hand car wash supplies without steam, which could pose a risk of vehicle damage.

Han Ji-o, CEO of Hanultarae, stated, “We aim to be a mobile vehicle management platform that allows anyone to easily and conveniently manage their car regardless of time and place.” He added, “We plan to launch the Dongne Secha app, which enables one-stop car wash reservation and payment, in December, starting with Mapo-gu, Seongdong-gu, Guro-gu, and Gangnam-gu, and expand the market to 20 regions by next year.”

This content was produced with the assistance of AI translation services.