Formation of Major Construction Company Brand Town... 'The Sharp Sinbu Centra'

[POSCO Construction, 'The Sharp Sinbu Centra' Perspective View]

In the sales market, 'brand towns' are considered a key factor for success.

Brand towns, where numerous apartments by major construction companies are supplied to form large-scale residential areas, offer excellent living conditions due to the rapid development of various infrastructures such as transportation, commercial, and educational facilities, and they provide future value from development. Apartments constructed by large construction companies boast high product quality and are well recognized by buyers, often becoming regional landmarks.

A representative area is the Ahyeon Station vicinity in Mapo-gu, Seoul. The area around Ahyeon Station on Subway Line 2 was once a neglected residential area, but with successive supplies from major construction companies such as Mapo Raemian Prugio, Hillstate Sinchon, and e-Pyeonhansesang Sinchon, a brand town was formed, transforming it into a region leading market prices. In fact, apartment prices in Ahyeon-dong, Mapo-gu, rose from 28.6 million KRW per 3.3㎡ in 2017 (based on Real Estate 114) to 53.44 million KRW in August 2022, an 86.9% increase over five years.

The price increase trend for individual complexes is also high. According to the Ministry of Land, Infrastructure and Transport's apartment transaction price system, the Mapo Raemian Prugio Phase 1, with an exclusive area of 84㎡, was traded at 925 million KRW (13th floor) in July 2017 and at 1.84 billion KRW (4th floor) in July this year, showing a price increase of over 900 million KRW.

In the new Dujung District near Dujung Station, Cheonan City, Chungcheongnam-do, where a brand town is expected to form with first-tier construction company sales, attention is focused on 'The Sharp Sinbu Centra' to be supplied by POSCO Construction next month.

'The Sharp Sinbu Centra' will be located in Sinbu-dong, Dongnam-gu, Cheonan City, Chungcheongnam-do, consisting of 9 buildings from 2 basement floors to a maximum of 23 floors above ground, with exclusive areas ranging from 59 to 150㎡, totaling 592 households.

By type, it includes ▲59㎡A 87 units ▲59㎡B 15 units ▲84㎡A 83 units ▲84㎡B 242 units ▲84㎡C 121 units ▲101㎡ 40 units ▲150㎡ 4 units, offering a wide range from small to large types.

In the Sin Dujung District where the complex is located, large construction company brand apartments such as e-Pyeonhansesang, Hillstate, and Forena are currently situated, and with the supply of The Sharp Sinbu Centra, its position as an emerging residential area is being firmly established.

'The Sharp Sinbu Centra' is conveniently located in the heart of Cheonan, where various infrastructures are concentrated. It is close to large shopping facilities such as Shinsegae Department Store, E-Mart, and Lotte Mart, as well as medical facilities including Dankook University Hospital and Daejeon University Cheonan Oriental Medicine Hospital. Additionally, Bukil High School and Bukil Girls' High School, prestigious nationwide autonomous private high schools, are located right in front of the site, making it the most notable location within the Sin Dujung District.

To the south of the complex is Dosol Plaza, a city neighborhood park with a lawn square and various green spaces, providing a pleasant residential environment. Along the adjacent Cheonan Stream waterfront, residents can enjoy light walks to Cheonho Reservoir and Cheonhoji Sports Park.

Notably, Cheonan City, Chungcheongnam-do, where the complex is located, is a non-regulated area, free from various restrictions such as subscription, loans, and taxes. Among residents aged 19 or older holding a subscription account for more than six months (meeting regional deposit requirements), first-priority subscription is possible regardless of home ownership or household head/member status. Furthermore, the limit on interim payment loans has increased from 50% to 60%, and the loan-to-value ratio (LTV) can be applied up to 70%. Resale of pre-sale rights is allowed, and acquisition tax surcharges apply only from the third home onward.

The model house for 'The Sharp Sinbu Centra' is scheduled to open in October.

This content was produced with the assistance of AI translation services.